Being the founder of a PR company, I’m expected to say that I have always loved PR.
People expect me to say that since an early age I was fascinated with how public relations works and even going so far as to say that one of my first words wasn’t “mom” or “dad” but “PR”.I’m sorry to disappoint you folks, but that just wasn’t the case. My first word was indeed “mom” and I have hated how PR is done by most agencies out there for a long time.
But let’s start from the beginning….
It a ll started in 2009 - I’m sorry to go so far back, but as you may have guessed I’m not in my early twenties anymore, and frankly speaking neither in my early thirties – immediately after Apple opened the App Store.
I strongly believed in this opportunity and founded my first company, an app development agency. After a long preparation, that even saw me going to the Philippines to find the right programmers and falling in love (does it matter for this story?), going to SF for various consultancies, etc.
I was all set . We were ready, we had a great team, the best programmers, and we were ready to tell this to the world. That is when I hired a PR agency.
Out of all our marketing activities we started, PR was generating the lowest ROI.
The agency we hired was timely and accurate in sending us their monthly bill for outreach fees, but when we talked about results things were postponed to “a later time”.
I started pitching press myself – particularly using the network of relationships I created by doing marketing consulting in SF and Silicon Valley – and through the coverage generated I realized another way of doing PR was actually possible.
I started visioning a PR company that operates without monthly fees, that offers guaranteed results on the outlets chosen by the clients.
In 2010 I successfully sold my app development company (without doubts also thanks to the “buzz” I was able to earn through the media coverage I generated) and using part of the funds I earned from its sale, I made this vision of a transparent PR company come true.
The Media Coverage now presented is the result of several tests and experiments with PR, reaching the perfect balance of what can be guaranteed to clients and what gives them the best results. Of course, it hasn’t been an easy or always-profitable journey, and probably also because of this, other agencies have preferred not to, charge “monthly fees”.