Written by Luis Johnson The Ultimate Guide to Advertising Media: A Step-by-Step Process Advertising letters are an essential part of the freelance writing process. A pitch letter can mean the difference between a publication agreeing to publish your work and refusing it. If you want to be a successful freelancer, you need to understand how …
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Written by Luis Johnson How to Win Public Relations: A Practical Guide for Beginners WEIGHT is a media model strategy that means paid, earned, shared, and owned media. Gini Dietrich created the WEIGHT model in her 2014 book Spin Sucks. Google+ and Vine are excluded from shared media in the new edition. Email marketing between …
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Written by Luis Johnson A simple step-by-step guide for writers pitch A media sales email tries to persuade a journalist interested in your story or news to cover it. This essay will offer examples of what a solid media sales pitch looks like and five recommendations for how it works. The best sales pitches are …
Written by Luis Johnson Easy Ways to Gain Public Relations: 6 Tips You Can Use Today Profitable media is a particular word that fits the WEIGHT model: pay, earn, share, and own. The media obtained in PR include press coverage, product or business reviews, and posts from your brand or company blog. Deserved media is …
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Written by Luis Johnson How to Do Local Public Relations: Steps To Get Started Public relations is a centuries-old marketing tactic that excites a product or service through the media. Most PR coverage is free, making it an affordable, budget promotional option for small businesses. If you have news about your brand, send press releases …
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Written by Luis Johnson What is media buying? And How To Do It Successfully If you have a well-thought-out media strategy, media planning is a practical exit approach. A media buyer’s job is to work with publishers to purchase ad space, manage budgets, and improve advertising campaign performance. Media buying (i.e., paying for media channels) …
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Written by Luis Johnson How To Get Press Coverage: A Comprehensive Guide to Getting Publicity For Your Business If you’d like to be the first person to “break the news,” make a journalist “exclusive” and try to create urgency. Don’t tell journalists how much money you’ve raised; they can make up a story if you …
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Written by Luis Johnson How to Leverage Digital Media Planning to Gain Insights for Your Audience The long-term success of an independent agency depends on its adaptability. First, understand your “customers”; target audience by studying their daily lives, attitudes, perceptions, and long-term goals. Even if it’s something you’re not sure about, ask “why?” Social platforms …
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Written by Luis Johnson HOW TO SHORTEN A URL: BEST TOOLS TO USE WHEN YOU NEED A SHORTER LINK URL shorteners take long, tedious URLs and condense them into short, easy-to-remember web addresses with fewer mouse clicks—the URL shortener functionality for goo. Creating a free Bitly account will give you all the features of a …
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Written by Luis Johnson How to Get Publicity: The Most Effective & Least Expensive Way To Promote Your Business For several reasons, advertising is more effective than advertising. First, advertising reaches a much wider audience than it usually does. Usually, your only expenses are phone calls and correspondence to the media. The key to acquiring …
