Luis Johnson

Huffpost

This is how to Pitch Your Story to Huffington Post (HuffPost)

Written by Luis Johnson This is how to Pitch Your Story to Huffington Post (HuffPost) Why is important to get media coverage from HuffPost More than 70 million blog entries are written each month, making it more competitive to reach and retain many blog readers. Guest blogging involves posting your article to an online blog …

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Understanding Mentions and Links

Understanding Mentions and Links. Get Started Today with PR and SEO

Written by Luis Johnson Understanding Mentions and Links. Get Started Today with PR and SEO A few definitions first When someone talks about your product or service, there is a mention of the brand. When you advertise your products, people talk about them and generate an organic buzz around your company. The answer is hidden …

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The Complete Guide to Link Building

The Complete Guide to Link Building: How to Get More Links

Written by Luis Johnson The Complete Guide to Link Building: How to Get More Links Doing SEO today Google evaluates these links to identify the quality and relevance of a search page and, therefore, whether the search results are ranked higher. Off-page SEO refers to all search engine optimization tactics used in addition to a …

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Media Planning 101

Media Planning 101: What It Is, Why It’s Important, and How To Do It

Written by Luis Johnson Media Planning 101: What It Is, Why It’s Important, and How To Do It Advertising can be on various channels, such as television, newspapers, sponsored commercials, or video ads. In addition to being qualified to understand the organization’s brand and target audience, media planners must be aware of the various media …

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How To Get Earned Media

How To Get Earned Media For Your Brand: The Guide That Will Help You Get The Coverage You Need

Written by Luis Johnson How To Get Earned Media For Your Brand: The Guide That Will Help You Get The Coverage You Need If you want more visitors to your site, you should design it in a way that will attract visitors. Short, sweet posts ​​with the proper use of photos and text are important. …

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Guide To Writing Press Releases

A Beginner’s Guide To Writing Press Releases That Get Results

Written by Luis Johnson A Beginner’s Guide To Writing Press Releases That Get Results Every organization that wants to keep its image and reputation intact must engage in an ongoing streak of public relations initiatives. New product announcements, acquisitions, product updates, events, openings, branding, and personnel changes are just a few examples of typical press …

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How to Pitch Media Outlets

How to Pitch Media Outlets: A Comprehensive Outreach Guide

Written by Luis Johnson How to Pitch Media Outlets: A Comprehensive Outreach Guide Journalists are getting more pitches than ever before, yet many of them are unimportant. According to 75% of journalists, less than a quarter of the proposals they receive are relevant or valuable. Find the ideal reporters for the audience you want to …

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Ultimate Guide to Media Outreach

Ultimate Guide to Media Outreach

Written by Luis Johnson Ultimate Guide to Media Outreach The advancements in digital media have changed the way people used to consume information, news, and market updates. In today’s world, buyers rely on social media posts and personalized updates for making purchase decisions. In this scenario, the marketing professionals and journalists have also changed the …

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