Luis Johnson

How to Advertise to the Media A Step-by-Step Guide to Media Advertising

How to Advertise to the Media: A Step-by-Step Guide to Media Advertising

Written by Luis Johnson How to Advertise to the Media: A Step-by-Step Guide to Media Advertising Introduction You want to have the best case for your topic. Include a link to your website and to a news site you write for. What to say in the introduction: 1) Brief introduction. Write something short that will …

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The importance of pitch letters

The Ultimate Guide to Advertising Media: A Step-by-Step Process

Written by Luis Johnson The Ultimate Guide to Advertising Media: A Step-by-Step Process Advertising letters are an essential part of the freelance writing process. A pitch letter can mean the difference between a publication agreeing to publish your work and refusing it. If you want to be a successful freelancer, you need to understand how …

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How to Win Public Relations A Practical Guide

How to Win Public Relations: A Practical Guide for Beginners

Written by Luis Johnson How to Win Public Relations: A Practical Guide for Beginners WEIGHT is a media model strategy that means paid, earned, shared, and owned media. Gini Dietrich created the WEIGHT model in her 2014 book Spin Sucks. Google+ and Vine are excluded from shared media in the new edition. Email marketing between …

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Easy Ways to Gain Public Relations

Easy Ways to Gain Public Relations: 6 Tips You Can Use Today

Written by Luis Johnson Easy Ways to Gain Public Relations: 6 Tips You Can Use Today Profitable media is a particular word that fits the WEIGHT model: pay, earn, share, and own. The media obtained in PR include press coverage, product or business reviews, and posts from your brand or company blog. Deserved media is …

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How to Do Local Public Relations Steps To Get Started

How to Do Local Public Relations: Steps To Get Started

Written by Luis Johnson How to Do Local Public Relations: Steps To Get Started Public relations is a centuries-old marketing tactic that excites a product or service through the media. Most PR coverage is free, making it an affordable, budget promotional option for small businesses. If you have news about your brand, send press releases …

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What is media buying And How To Do It Successfully

What is media buying? And How To Do It Successfully

Written by Luis Johnson What is media buying? And How To Do It Successfully If you have a well-thought-out media strategy, media planning is a practical exit approach. A media buyer’s job is to work with publishers to purchase ad space, manage budgets, and improve advertising campaign performance. Media buying (i.e., paying for media channels) …

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How To Get Press Coverage

How To Get Press Coverage: A Comprehensive Guide to Getting Publicity For Your Business

Written by Luis Johnson How To Get Press Coverage: A Comprehensive Guide to Getting Publicity For Your Business If you’d like to be the first person to “break the news,” make a journalist “exclusive” and try to create urgency. Don’t tell journalists how much money you’ve raised; they can make up a story if you …

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How to Leverage Digital Media Planning to Gain Insights for Your Audience

How to Leverage Digital Media Planning to Gain Insights for Your Audience

Written by Luis Johnson How to Leverage Digital Media Planning to Gain Insights for Your Audience The long-term success of an independent agency depends on its adaptability. First, understand your “customers”; target audience by studying their daily lives, attitudes, perceptions, and long-term goals. Even if it’s something you’re not sure about, ask “why?” Social platforms …

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How to Shorten a URL Best Tools To Use When You Need A Shorter Link

How to Shorten a URL: Best Tools To Use When You Need A Shorter Link

Written by Luis Johnson HOW TO SHORTEN A URL: BEST TOOLS TO USE WHEN YOU NEED A SHORTER LINK URL shorteners take long, tedious URLs and condense them into short, easy-to-remember web addresses with fewer mouse clicks—the URL shortener functionality for goo. Creating a free Bitly account will give you all the features of a …

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