Luis Johnson

How to Leverage Digital Media Planning to Gain Insights for Your Audience

How to Leverage Digital Media Planning to Gain Insights for Your Audience

Written by Luis Johnson How to Leverage Digital Media Planning to Gain Insights for Your Audience The long-term success of an independent agency depends on its adaptability. First, understand your “customers”; target audience by studying their daily lives, attitudes, perceptions, and long-term goals. Even if it’s something you’re not sure about, ask “why?” Social platforms …

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How to Shorten a URL Best Tools To Use When You Need A Shorter Link

How to Shorten a URL: Best Tools To Use When You Need A Shorter Link

Written by Luis Johnson HOW TO SHORTEN A URL: BEST TOOLS TO USE WHEN YOU NEED A SHORTER LINK URL shorteners take long, tedious URLs and condense them into short, easy-to-remember web addresses with fewer mouse clicks—the URL shortener functionality for goo. Creating a free Bitly account will give you all the features of a …

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How to Get Publicity

How to Get Publicity: The Most Effective & Least Expensive Way To Promote Your Business : The Most Effective & Least Expensive Way To Promote Your Business

Written by Luis Johnson How to Get Publicity: The Most Effective & Least Expensive Way To Promote Your Business For several reasons, advertising is more effective than advertising. First, advertising reaches a much wider audience than it usually does. Usually, your only expenses are phone calls and correspondence to the media. The key to acquiring …

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The Impact of Media Coverage on Your Brand

The Impact of Media Coverage on Your Brand: How To Get It and What to Do With It

Written by Luis Johnson The Impact of Media Coverage on Your Brand: How To Get It and What to Do With It Types of Media Coverage More often, companies use the terms ‘acquired media’, ‘own media’ and ‘paid media‘ to explain how they keep marketing dynamic. This article examines the distinctions and their meaning. What …

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10 Best Strategies for Managing Your Media Relations

10 Best Strategies for Managing Your Media Relations: A Guide to Creating an Effective PR Campaign

Written by Luis Johnson 10 Best Strategies for Managing Your Media Relations: A Guide to Creating an Effective PR Campaign Why to build media relations  Never underestimate the need for a good reputation. You can build your reputation as a garden with the media on your side. If you start planting seeds, you will profit …

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Huffpost

This is how to Pitch Your Story to Huffington Post (HuffPost)

Written by Luis Johnson This is how to Pitch Your Story to Huffington Post (HuffPost) Why is important to get media coverage from HuffPost More than 70 million blog entries are written each month, making it more competitive to reach and retain many blog readers. Guest blogging involves posting your article to an online blog …

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Understanding Mentions and Links

Understanding Mentions and Links. Get Started Today with PR and SEO

Written by Luis Johnson Understanding Mentions and Links. Get Started Today with PR and SEO A few definitions first When someone talks about your product or service, there is a mention of the brand. When you advertise your products, people talk about them and generate an organic buzz around your company. The answer is hidden …

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