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Aviva PLC Lowers Position in Shopify: Implications for E-commerce Market Growth

Elaine Mendonça by Elaine Mendonça
June 2, 2023
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On June 1, 2023, news broke out that Aviva PLC recently lowered its position in shares of Shopify Inc. (NYSE:SHOP) (TSE:SHOP) by 7.8% in the fourth quarter. According to Aviva’s most recent Form 13F filing with the Securities & Exchange Commission, its holdings in Shopify were reduced to 155,119 shares after selling 13,188 shares during the period. This move by one of the UK’s largest insurance providers has raised questions among industry analysts.

Aviva PLC is a well-established financial services company known for offering life insurance, general and health insurance, and asset management services worldwide. Given its reputation for being a conservative investor, it’s intriguing to see Aviva sell such an amount of Shopify shares.

Shopify Inc., on the other hand, is an Ottawa-based e-commerce company that provides a platform to sell products online. Shopify operates across more than 175 countries globally and has become a household name for small-business owners seeking affordable access to digital purchasing channels.

The move by Aviva triggers speculation over whether this will lead to other investors taking similar positions in relation to Shopify stocks as we progress into Q2. Although there could be various reasons behind the divestment of assets from Shopify, many suggest it might be due to concerns over profitability or lack thereof.

Since it went public back in May of 2015 at $28 per share, Shopify’s stocks have soared with current earnings per share hitting around $10.88 annually while reporting quarterly revenues of $988 million dollars as of Q1 fiscal year-end reports for 2023. Despite record-high revenues for Q1 fiscal year-end reports released last month, skeptics believe that profits may still not be up to par with expected figures as corporate profits still depressingly correlate with employment rates compared to pre-pandemic numbers.

Overall retail sales continue to plunge leading investors like Aviva being skeptical of the long-term viability of e-commerce for small business owners. It seems the days of easy gains might be over, but there still exists a boatload of potential for growth in the e-commerce space with small businesses currently dominating this market.

Only time will tell if this move by Aviva PLC will signal an end to Shopify’s exponential market growth or just be a minor blip on its journey towards global domination – or even to SMEs reconstitution post-COVID-19. Regardless, analysts and investors will undoubtedly continue to keep their eyes peeled for future developments in the e-commerce industry as it continues to evolve at breakneck speed fueled by tech innovations day in day out.
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Shopify: A Promising Investment for the Future of E-Commerce



Shopify: The Future of E-Commerce Investment

As the e-commerce industry continues to expand, Shopify has become a leading player in providing merchants with the tools they need to build and grow their online businesses. With its user-friendly platform and customizable features, it’s no surprise that institutional investors have been making significant moves to add Shopify to their portfolio.

In recent months, several hedge funds have increased their stake in the Canadian company, adding millions of dollars of value to its market capitalization. Fairfield Bush & CO., Raymond James Trust N.A., Dimensional Fund Advisors LP, Cetera Investment Advisers, and Sequoia Financial Advisors LLC are just some of the many institutions betting on Shopify’s continued success.

But what do research analysts have to say about this hotly-debated stock? While opinions vary, one thing is clear: there is growing consensus among experts that Shopify is worth watching closely. Despite some concerns over the proliferation of competition, many analysts still see a bright future for the e-commerce platform.

Citigroup lowered its price target on Shopify earlier this year but only shifted from “buy” to “neutral” because it felt that shares were already fairly valued. Meanwhile, Oppenheimer raised its price objective by 8% in May, citing strong Q1 earnings as a sign of ongoing growth. UBS Group upgraded the stock from “sell” to “neutral,” calling attention to boosted revenues from subscriptions and merchant solutions.

It’s fair to say that opinions are divided among professional analysts; however, even those who are cautiously optimistic can agree that Shopify has already achieved significant milestones in an industry expected to grow exponentially over the coming years. The consensus rating of “hold” may be seen as lukewarm by some market observers who view Shopify as a potential game-changer in modern retail operations.

In any case, there is no denying that institutional investors view this company as an attractive opportunity for long-term growth. With a majority ownership of 56.31%, it’s clear that stakeholders have faith in Shopify’s potential to succeed in an increasingly competitive e-commerce marketplace.

So, should you add Shopify to your investment portfolio? As with any stock, it is important to research thoroughly and be prepared for unpredictability. However, if current investor trends and analyst ratings are any indication, Shopify may very well represent the future of e-commerce investment.

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