SEO represented Jovani’s first source of user acquisition. The company was, of course, looking to improve it’s ranking on Google, particularly regarding the keyword “prom dresses.”

This keyword according to Google Keyword Planner registers over 1,000,000 monthly searches. It was our mission to redirect all these Google users to the company who can better fulfill their requirements: Jovani.

The company had an on-site SEO specialist and was looking into ways to increase their rankings through high-quality authority backlinks and high-reputational article-features.

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