Written by Luis Johnson What is media buying? And How To Do It Successfully If you have a well-thought-out media strategy, media planning is a practical exit approach. A media buyer’s job is to work with publishers to purchase ad space, manage budgets, and improve advertising campaign performance. Media buying (i.e., paying for media channels) …
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Written by Luis Johnson A GUIDE TO MEDIA PLANNING AND MEDIA BUYING Over the next few years, global spending on digital advertising is estimated to approach $330 billion. Companies rely on media planning and media acquisition to make proper judgments when it comes to getting a message across. A big part of media buying is …
Written by Luis Johnson Why Media Coverage is Must for Every Business Irrespective of the type of business you are running online, media coverage plays an essential role in marking brand presence in the competitive market. Stats reveal that the present society has become heavily resilient on media for their day-to-day decision-making. They seek opinions …
Written by Luis Johnson The latest 6 trends in content marketing The latest 6 trends in content marketing Content marketing is always changing; It’s not something that you just establish and forget. With greater access to data as well as a better understanding of the preferences of your customers, you can always fine-tune your approach …
Written by Luis Johnson The benefits of omnichannel strategies in your marketing plan The benefits of omnichannel strategies in your marketing plan If you want to improve the engagement of consumers with your brand or business in 2019, then consider implementing omnichannel marketing as soon as possible. Omnichannel marketing implies precise communication in each one of …
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Written by Luis Johnson How media coverage can help your startup to grow You need a base of added credibility in order to break into your target market Startups often avoid branding by saying, “it’s too expensive” or “it doesn’t create actionable results” or “it’s to cut time-consuming,” etc. A lot of people sometimes think …
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Written by Luis Johnson How to Launch Your WordPress Blog on a Trajectory to Success WordPress is a really awesome platform for anyone who wants to start their own blog. However, as good as WordPress is, it isn’t going to automatically make your blog successful. If you want the best chance possible of turning your …
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Written by Luis Johnson Why Eco-Friendly Business Practices are a Growing Trend If we hark back to the industrial revolution, little to no attention was paid to the effects a business had on the environment. As a result, pollution caused by business increased. In modern times, we are in the process of change. We are …
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Written by Luis Johnson Why SEO is your company’s best friend Why SEO is your company’s best friend Ever since the appearance of the World Wide Web, the Internet has managed to infiltrate itself into worldwide culture and produce a significant alteration in the course of society; and consequently, all types of industries have undergone …
Written by Luis Johnson The Purpose Of Having A Facebook Page In 2019 Currently, digital strategists know that experience can help improve the relationship of a brand or company with consumers; and this situation also works on social networks like Facebook. Aware that new generations, such as Millennials and Generation Z, have another type of …
