Media buying

What is media buying And How To Do It Successfully

What is media buying? And How To Do It Successfully

Written by Luis Johnson What is media buying? And How To Do It Successfully If you have a well-thought-out media strategy, media planning is a practical exit approach. A media buyer’s job is to work with publishers to purchase ad space, manage budgets, and improve advertising campaign performance. Media buying (i.e., paying for media channels) …

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Why Media Coverage is Must for Every Business

Why Media Coverage is Must for Every Business?

Written by Luis Johnson Why Media Coverage is Must for Every Business Irrespective of the type of business you are running online, media coverage plays an essential role in marking brand presence in the competitive market. Stats reveal that the present society has become heavily resilient on media for their day-to-day decision-making. They seek opinions …

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Omnichannel strategies in your marketing plan

The benefits of omnichannel strategies in your marketing plan

Written by Luis Johnson The benefits of omnichannel strategies in your marketing plan The benefits of omnichannel strategies in your marketing plan If you want to improve the engagement of consumers with your brand or business in 2019, then consider implementing omnichannel marketing as soon as possible. Omnichannel marketing implies precise communication in each one of …

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Media coverage can help your startup

How media coverage can help your startup to grow

Written by Luis Johnson How media coverage can help your startup to grow You need a base of added credibility in order to break into your target market Startups often avoid branding by saying, “it’s too expensive” or “it doesn’t create actionable results” or “it’s to cut time-consuming,” etc. A lot of people sometimes think …

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Launch Your WordPress Blog

How to Launch Your WordPress Blog on a Trajectory to Success

Written by Luis Johnson How to Launch Your WordPress Blog on a Trajectory to Success WordPress is a really awesome platform for anyone who wants to start their own blog. However, as good as WordPress is, it isn’t going to automatically make your blog successful. If you want the best chance possible of turning your …

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Eco-Friendly Business Practices are a Growing

Why Eco-Friendly Business Practices are a Growing Trend

Written by Luis Johnson Why Eco-Friendly Business Practices are a Growing Trend If we hark back to the industrial revolution, little to no attention was paid to the effects a business had on the environment. As a result, pollution caused by business increased. In modern times, we are in the process of change. We are …

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Having A Facebook Page In 2019

The Purpose Of Having A Facebook Page In 2019

Written by Luis Johnson The Purpose Of Having A Facebook Page In 2019 Currently, digital strategists know that experience can help improve the relationship of a brand or company with consumers; and this situation also works on social networks like Facebook. Aware that new generations, such as Millennials and Generation Z, have another type of …

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