Media buying

Having A Facebook Page In 2019

The Purpose Of Having A Facebook Page In 2019

Written by Luis Johnson The Purpose Of Having A Facebook Page In 2019 Currently, digital strategists know that experience can help improve the relationship of a brand or company with consumers; and this situation also works on social networks like Facebook. Aware that new generations, such as Millennials and Generation Z, have another type of …

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Venture into social media marketing with Facebook

Secrets to venture into social media marketing with Facebook like a pro

Written by Luis Johnson Secrets to venture into social media marketing with Facebook like a pro Secrets to venture into social media marketing with Facebook like a pro For a couple of years now, marketers have been plagued by the same question: “Is it possible to say that Facebook will cease to be an important …

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Strengthen the Web design

How to strengthen the Web design of your SME from today

Written by Luis Johnson How to strengthen the Web design of your SME from today The category of marketing devoted to the design of Web pages has been venturing increasingly into providing a well-rounded environment with which companies want to set a quality content and attractive tone between the brand and the customer. Web design …

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Brand positioning in the digital marketing

Brand positioning in the digital marketing strategy

Written by Luis Johnson Brand positioning in the digital marketing strategy Brand positioning in the digital marketing strategy Is the brand positioning relevant in the digital age? In today’s world, a lot of information is exchanged between companies and their audiences every day. Every point of contact that someone has with a brand is an …

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influencers a permanent or temporary resource

Are the influencers a permanent or temporary resource?

Written by Luis Johnson How to get featured in Forbes and take your Financial relations to the next level Are the influencers a permanent or temporary resource? It is known that influencers use their popularity to affect public consumption – your target audience, in this case. Although some are famous for their profession, many are …

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Most successful marketing campaigns

The ten most successful marketing campaigns in history

Written by Luis Johnson The ten most successful marketing campaigns in history Throughout the history of marketing, which appears in 1450 in the hand of the printing press, several remarkable moments have occurred. From the use of telemarketing, which becomes a common tactic of brands to get in touch with the consumer, until the implementation …

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How Public Relations Can Help NGOs Achieve Their Goals

How Public Relations Can Help NGOs Achieve Their Goals

Written by Luis Johnson How Public Relations Can Help NGOs Achieve Their Goals Before we start this article we have to divide the types of non-profit organizations. These rely most on public relations in order to achieve their objectives: 1) Companies aware of their social responsibility2) organisms dedicated to non-economic purposes (NGOs) Within the first group, …

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