Media buying

Public Relations and Human Resources

Links Between Public Relations and Human Resources

Written by Luis Johnson Links Between Public Relations and Human Resources The specialists in charge of the public relations of the organization, whether internal or external, will advise various departments or divisions of HR. The activities that they carry out and that may affect at any given moment the image of the organization before its …

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The Impact Of Internet In Public Relations

The Impact Of Internet In Public Relations & Institutional Communications

Written by Luis Johnson The Impact Of Internet In Public Relations & Institutional Communications Businesses use the internet for several purposes. To promote a product through advertising, manage corporate communications through email or establish relationships through social media. There are different types of channels that these technologies offer. Having a special representation in the way …

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Public Relations Strategies

Public Relations Strategies For Service Companies

Written by Luis Johnson Public Relations Strategies For Service Companies In the commercialization of tangible products, there is no direct relationship between the consumer and the producer since it is distributed through intermediaries, but it is easier to measure when a product is well accepted or not. On the other hand, if a company wants …

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Branding for startups

Branding for startups: 8 lessons learned on how to create a killer strategy [with infographic]

Written by Luis Johnson Branding for startups: 8 lessons learned on how to create a killer strategy [with infographic] Every step we take, however minimal, must be accompanied by a strategy. We must think that each of our actions will unleash a wave of reactions. There’s nothing wrong with this; we have to play it …

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Media coverage strategies for your business

Top 10 media coverage strategies for your business in 2019 [With Infographic]

Written by Luis Johnson Top 10 media coverage strategies for your business in 2019 [With Infographic] Creating a startup is not something that is taken lightly, in doing so you must have the responsibility to manage your brand, business or product. The first thing you should do when wanting to build a beneficial image for …

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How to Use Social Media for User Research and Validation

How to Use Social Media for User Research and Validation

Written by Luis Johnson How to Use Social Media for User Research and Validation Social media has taken the world by storm with over 1.96 billion people have used it in 2017. Our everyday lives are incomplete without some measure of Facebook, Twitter, and Instagram every day, and that can be a wonderful thing for …

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10 Reasons Why the Denial of Branding Is Impossible?

10 Reasons Why the Denial of Branding Is Impossible?

Written by Luis Johnson 10 Reasons Why the Denial of Branding Is Impossible? Author Bio:- Harry James is a freelance blogger and a professional content writer. He love’s to write on any niche, currently working as a content analyst at Timac Inc. Whether you are selling coffee, industrial parts or clothing branding is a must-have ingredient for …

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GoodNoon to merge with Social Marketing

PR RELEASE: GoodNoon to merge with Social Marketing Institute to strengthen their media coverage services

Written by Luis Johnson PR RELEASE: GoodNoon to merge with Social Marketing Institute to strengthen their media coverage services GoodNoon, a Marketing and PR agency based in San Francisco, has announced that it is merging with Social Marketing Institute, creating a unified service that includes editorial and social coverage. GoodNoon already acquired the Social Marketing …

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