Written by Luis Johnson How to Win Public Relations: A Practical Guide for Beginners WEIGHT is a media model strategy that means paid, earned, shared, and owned media. Gini Dietrich created the WEIGHT model in her 2014 book Spin Sucks. Google+ and Vine are excluded from shared media in the new edition. Email marketing between …
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Written by Luis Johnson Ultimate Guide to Media Outreach The advancements in digital media have changed the way people used to consume information, news, and market updates. In today’s world, buyers rely on social media posts and personalized updates for making purchase decisions. In this scenario, the marketing professionals and journalists have also changed the …
Written by Luis Johnson 4 Step Approach to Media Coverage Many of you might be interested to improve the public profile of your brand; however, many others might be eager to spread awareness about the new product on a business platform; in all such cases, media coverage works like the most essential tool for every …
