Media planning

Understanding the Google algorithm

5 Strategies To Get The Media Coverage Your Business Needs

In today’s world, getting your brand in front of as many people as possible is almost mandatory if you want to make a name for yourself and get your business off the ground. So whether you have whacky ideas or a revolutionary product, it’s crucial to find new ways to get your brand out there …

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Digital Media: The Essentials That You Need To Know

Digital media has changed the way that people live. It has evolved how we do everything from shopping to dating. From banking to coding, the Internet has become our new reality. Digital-natives are currently the generation who have witnessed the digital revolution in action. We have learned to anticipate engagement in fashion and gaming. We …

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How to Create Digital Content that People Want to Consume

The digital age has brought about a whole new way of living in the digital world. It is now impossible for us to go anywhere without having our phones out, laptops open, and tablets with hot coffee by our side. The internet is also changing the way we view content. We no longer need someone …

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How to Leverage Digital Media Planning to Gain Insights for Your Audience

How to Leverage Digital Media Planning to Gain Insights for Your Audience

Written by Luis Johnson How to Leverage Digital Media Planning to Gain Insights for Your Audience The long-term success of an independent agency depends on its adaptability. First, understand your “customers”; target audience by studying their daily lives, attitudes, perceptions, and long-term goals. Even if it’s something you’re not sure about, ask “why?” Social platforms …

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Media Planning 101

Media Planning 101: What It Is, Why It’s Important, and How To Do It

Written by Luis Johnson Media Planning 101: What It Is, Why It’s Important, and How To Do It Advertising can be on various channels, such as television, newspapers, sponsored commercials, or video ads. In addition to being qualified to understand the organization’s brand and target audience, media planners must be aware of the various media …

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