Media planning

How to Leverage Digital Media Planning to Gain Insights for Your Audience

How to Leverage Digital Media Planning to Gain Insights for Your Audience

Written by Luis Johnson How to Leverage Digital Media Planning to Gain Insights for Your Audience The long-term success of an independent agency depends on its adaptability. First, understand your “customers”; target audience by studying their daily lives, attitudes, perceptions, and long-term goals. Even if it’s something you’re not sure about, ask “why?” Social platforms …

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Media Planning 101

Media Planning 101: What It Is, Why It’s Important, and How To Do It

Written by Luis Johnson Media Planning 101: What It Is, Why It’s Important, and How To Do It Advertising can be on various channels, such as television, newspapers, sponsored commercials, or video ads. In addition to being qualified to understand the organization’s brand and target audience, media planners must be aware of the various media …

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