Media reputation

P.I.B. The lean approach as foundation

P.I.B. framework Part2 – The lean approach as foundation

Written by Luis Johnson P.I.B. framework Part2 – The lean approach as foundation Volumes In order to validate your learnings, using the Lean Startup terminology, or in order to make data-driven conclusion using a Growth Hacking terminology, you need a significant amount of feedback and a significant number of users – where significant is an …

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Social media campaign and database marketing strategy

Your social media campaign and database marketing strategy should be interdependent for business success

Written by Luis Johnson Your social media campaign and database marketing strategy should be interdependent for business success Almost 72% of the companies and brands in the USA use social media as a part of their marketing strategy. Nonetheless, only a small fraction of these companies truly know what it means to utilize social media …

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strategic communications

What does it take for effectively building-up strategic communications

What does it take for effectively building-up strategic communications   Written by Angel Mora Settings as ferocious as the one online companies operate in today have prompted a shift within the dialogue held by customers and brands; making it a requirement for public relations and marketing departments all over the world to develop innovative and …

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media reputation

Take control of your media reputation by following Media Coverage’s 5 steps for brand management

Take control of your media reputation by following Media Coverage’s 5 steps for brand managemen   Written by Angel Mora As individuals, we innately understand what trust means, regardless of the heading: finances, relationships, products, or services. That’s why when we’re talking about businesses, media reputation comes before anything else; and will always figure as …

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Crisis Comunication

Can Your Company Overcome Crisis Communication In The Middle Of 2020

Can Your Company Overcome Crisis Communication In The Middle Of 2020   Written by Angel Mora The biggest mistake possible after managing a venture off the ground is believing that the only concern left is to increase its assets (thing can only go uphill from here). But often, peace precedes the storm… When there’s Crisis …

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