Media reputation

eCommerce websites 101: is X an option for beginners?

eCommerce websites 101: is X an option for beginners?

Written by Luis Johnson eCommerce websites 101: is X an option for beginners? This article explains the fundamentals of how to build an eCommerce site using many methods accessible for entrepreneurs. Becoming acknowledged with these available options will let you make an informed selection. Hence, you would be able to choose the best-suited approach without …

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Social Distribution and Virality

What you need to know about Social Distribution and Virality [With Infographic]

Written by Luis Johnson What you need to know about Social Distribution and Virality [With Infographic] Social Distribution is a commune practice in marketing, and it includes all those companies that have found growth by distributing content (regardless if this is a textual message, video or audio) through social media platforms, networking, word of mouth, …

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The lean approach as foundation

P.I.B. framework Part1 – The lean approach as foundation

Written by Luis Johnson P.I.B. framework Part1 – The lean approach as foundation The Lean Startup is a startup framework presented by Eric Ries in 2011. The book defines a process that can be summarized into a feedback loop of build-measure-learn. During the “build” phase, entrepreneurs formulate hypotheses (either of value or growth), often by introducing …

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P.I.B. The lean approach as foundation

P.I.B. framework Part2 – The lean approach as foundation

Written by Luis Johnson P.I.B. framework Part2 – The lean approach as foundation Volumes In order to validate your learnings, using the Lean Startup terminology, or in order to make data-driven conclusion using a Growth Hacking terminology, you need a significant amount of feedback and a significant number of users – where significant is an …

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Social media campaign and database marketing strategy

Your social media campaign and database marketing strategy should be interdependent for business success

Written by Luis Johnson Your social media campaign and database marketing strategy should be interdependent for business success Almost 72% of the companies and brands in the USA use social media as a part of their marketing strategy. Nonetheless, only a small fraction of these companies truly know what it means to utilize social media …

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strategic communications

What does it take for effectively building-up strategic communications

What does it take for effectively building-up strategic communications   Written by Angel Mora Settings as ferocious as the one online companies operate in today have prompted a shift within the dialogue held by customers and brands; making it a requirement for public relations and marketing departments all over the world to develop innovative and …

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