A press release is a piece of written content distributed to the media to gain coverage. These releases are usually written by businesses and organizations to announce something newsworthy about their company. Since they’re intended for the media, press releases tend to contain factual and objective information rather than promotional. Press releases can be a …
Digital media has changed the way that people live. It has evolved how we do everything from shopping to dating. From banking to coding, the Internet has become our new reality. Digital-natives are currently the generation who have witnessed the digital revolution in action. We have learned to anticipate engagement in fashion and gaming. We …
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The purpose of a press release is to provide news that will be of interest to a particular audience. You want to include critical information about the event in the briefest fashion possible, with an eye for how it relates to your audience. It should follow a standard format so that readers can easily scan …
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Written by Luis Johnson The Impact of Media Coverage on Your Brand: How To Get It and What to Do With It Types of Media Coverage More often, companies use the terms ‘acquired media’, ‘own media’ and ‘paid media‘ to explain how they keep marketing dynamic. This article examines the distinctions and their meaning. What …
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Written by Luis Johnson Press Distribution: Top 15 Tips Why to distribute press releases You need press attention to survive as a small business – but it doesn’t just come organically. Press releases are vital to increasing awareness of your company and supporting your public relations (PR). If no one sees your statement, you won’t …
Written by Luis Johnson Easy Steps to Writing a Press Release What is a press release? The first stage to a successful launch is a strong press release. If that step is missing, the product will be doomed before its introduction into the rack. This post will help you create an effective press release and …
Written by Luis Johnson A Beginner’s Guide To Writing Press Releases That Get Results Every organization that wants to keep its image and reputation intact must engage in an ongoing streak of public relations initiatives. New product announcements, acquisitions, product updates, events, openings, branding, and personnel changes are just a few examples of typical press …
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Written by Luis Johnson Effective Ways To Build Your Brand’s Online Reputation Just a decade ago, topics like public relations and reputation management were something that only big corporations and celebrities had to consider. It seemed that smaller businesses cared very little about the perceptions of their brands; their brand perceptions appeared to be a …
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Written by Luis Johnson How To Run A Business And Raise Your Children There could be any number of reasons why you want to start your own business, from creating something to be proud of to making money to building something up to sell in the future. For those with children, running a business, no …
Written by Luis Johnson What To Do When It’s Time To Move Into A Bigger Office If you’re considering moving into a larger office, then congratulations! You’ve done so well as a business and overseen such growth that you now need to expand. That’s highly commendable, so let’s think about what you need to do …
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