Press Release

HOW A PRESS RELEASE CAN HELP YOUR BUSINESS GROW

A press release is a piece of written content distributed to the media to gain coverage. These releases are usually written by businesses and organizations to announce something newsworthy about their company. Since they’re intended for the media, press releases tend to contain factual and objective information rather than promotional. Press releases can be a …

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Digital Media: The Essentials That You Need To Know

Digital media has changed the way that people live. It has evolved how we do everything from shopping to dating. From banking to coding, the Internet has become our new reality. Digital-natives are currently the generation who have witnessed the digital revolution in action. We have learned to anticipate engagement in fashion and gaming. We …

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How to write a press release: The ultimate guide.

The purpose of a press release is to provide news that will be of interest to a particular audience. You want to include critical information about the event in the briefest fashion possible, with an eye for how it relates to your audience. It should follow a standard format so that readers can easily scan …

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The Impact of Media Coverage on Your Brand

The Impact of Media Coverage on Your Brand: How To Get It and What to Do With It

Written by Luis Johnson The Impact of Media Coverage on Your Brand: How To Get It and What to Do With It Types of Media Coverage More often, companies use the terms ‘acquired media’, ‘own media’ and ‘paid media‘ to explain how they keep marketing dynamic. This article examines the distinctions and their meaning. What …

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Guide To Writing Press Releases

A Beginner’s Guide To Writing Press Releases That Get Results

Written by Luis Johnson A Beginner’s Guide To Writing Press Releases That Get Results Every organization that wants to keep its image and reputation intact must engage in an ongoing streak of public relations initiatives. New product announcements, acquisitions, product updates, events, openings, branding, and personnel changes are just a few examples of typical press …

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Effective Ways To Build Your Brand’s Online Reputation

Written by Luis Johnson Effective Ways To Build Your Brand’s Online Reputation Just a decade ago, topics like public relations and reputation management were something that only big corporations and celebrities had to consider. It seemed that smaller businesses cared very little about the perceptions of their brands; their brand perceptions appeared to be a …

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Time To Move Into A Bigger Office

What To Do When It’s Time To Move Into A Bigger Office

Written by Luis Johnson What To Do When It’s Time To Move Into A Bigger Office If you’re considering moving into a larger office, then congratulations! You’ve done so well as a business and overseen such growth that you now need to expand. That’s highly commendable, so let’s think about what you need to do …

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