Luis-Johnson
Written by Luis Johnson

4 Points to Remember to Earn Media Coverage for Your Latest Products

4 Points to Remember to Earn Media Coverage

If you are a start-up founder, you know how difficult it is to create awareness among the public about your products and services. Even if you do end up becoming relevant, promoting the latest releases of your companies becomes a massive chore. That is why even in the day of social media platforms, media coverage is so important. No matter how many people invest their time in different venues, they will still pay attention to traditional media. Nowadays, traditional media are not limited to tv, newspapers, or magazines, but renowned websites like Wikipedia, Forbes, or Huffpost also play a significant part. 

Making people aware of their new products on different social media sites like Facebook, Instagram, or even YouTube can get tricky for smaller start-ups and companies. That is why they need media outreach so much to become important in the general population’s eyes. If you are a small company trying to make your new products popular, this blog is perfect for you. Here, you will find some efficient tips that will change the way you do media outreach

Top Tips for Earning Media Coverage for Your Products

The following points will help you a lot regarding earned media for your company. 

Finding Journalists 

Finding Journalists
Source: Getty Images

The easiest way to get virtual media platforms to promote your products is by getting a journalist’s attention. Now, you might think about how you can do journalist outreach. But, no matter how difficult the task of pursuing a journalist to feature your company in a story might sound like, it is not that difficult. 

The simplest way to find journalists for pitching your product is through Google. In addition, many websites offer you information about different reporters and journalists. You can quickly start emailing them the pitches of your new products. If any reporters like your pitch, they will contact you themselves and be open to conversating with you regarding your business. 

Promoting your Press Release 

Promoting your Press Release
Source: Getty Images

A press release is undoubtedly one of the most fool-proof ways of promoting your company and its products. You will know how much a strongly-penned press release effectively pursues media coverage if you already have a start-up. Similarly, the release of the new products from your start-up also needs a press release for adequate exposure. There are a wide variety of sites where you can submit your press release for publication. 

Mediacoverage.com is one such website that helps you in making your press release published. You only need to submit the press release of your latest products, and the rest of the work will be done by this site. As mediacoverage.com releases press releases to more than 250 essential sites, the chances of your press release being picked up by renowned websites will increase a lot. Participating in Local Events

Participating in Local Events
Source: Getty Images

Local events usually garner massive media coverage, and that is why they are perfect for showcasing your latest products. Many companies volunteer for different local events, while others promote their products by setting up different camps. Fairs and carnivals are great for making your company and its products visible to several people. The chances of any media outlet covering your company’s products will be pretty high in these types of events. 

While being present at the events, remember to ask your staff to be in your company uniforms. These events are significant in making your brand visible quite quickly. 

Reaching to Fewer Outlets 

Reaching to Fewer Outlets
Source: Getty Images

Many companies make the cardinal sin of pitching their press release to several media outlets at once. By submitting the press release about the products of your companies will make your content generic. Most media houses get a lot of press releases throughout the day. If they do not find your content noteworthy, they will abscond it. That is why the key to make different media houses pay attention to your company is by sending customized press releases to fewer outlets. 

A great way of media outreach of your company’s latest products is by sending product samples with the press release. The media outlets will understand how different you are from the other companies. 

The tips included in this blog will surely help you increase the media coverage of the new products of your company. We hope you learned a wide variety of things by reading this blog.