How to get featured in US Weekly by using your domain authority checker
Written by Angel Mora
Certainly, the digital success for any E-commerce and influencer is tied to a long list of Web statistics; yet there is one tool in particular that has become more and more important in the world of marketing and PR for the past two years and that is the figure of the domain authority checker. This is evident if we analyze recent searches and traffic rates of sites like US Weekly.
The reason lies in the dynamics of our current market. When we see how the online modality has become a “must-have”, we can conclude that, in order to excel in this lane, it is going to depend on whether or not you’re capable of meeting the network consumption standards.
One way to ensure this is by mirroring the modes and strategies of great exponents of web positioning, as is the case with news platforms.
For this reason, here at Media Coverage, our team decided to dab into the world of SEO tactics from the perspective of the press specifically US Weekly. I’m going to show you how to build a user-effective online presence, track it with a high-quality domain authority checker of your choice, and adapt it to the reality of your projects to come.
Said this, Let’s jump right on it!
US Weekly: How society has evolved
To the same extent that innovation and technological changes affect our daily lives, the same happens with news portals.
By analyzing the trajectory of US Weekly since its first issue in 1993 is one of the best indicators in the development of the online market alongside social events and how are you ultimately mixed in a highly competitive environment.
Among the characteristics that make it stand out in the field of positioning and propose it as a great arena for brands and marketers we find:
- The site prioritizes the narrative of consumption from an emotional perspective and terminology, designed to perform well in both audience and search engines.
- Thanks to the way in which the US Weekly team has built its website and derivative channels, they’ve have been able to reduce the bounce rate and increase the level of influence.
- US Weekly directs many of its efforts in the distribution and adaptability of its content for various platforms, which makes it a malleable medium to the user experience.
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SEO on another level
If you got here, it means you’ve probably been building your platforms for quite some time but still the visits they say otherwise. That’s because you’re looking at the wrong statistics.
Let me explain: Have you ever noticed how the often old (and in some cases, low-quality) content from your competitors continue to attract a larger audience, consequently raising their sales rates?
The reason is simple. Those digital channels know “who” they’re working for, ergo their actions are deliberate, not improvised. And in the end, that is the only criterion that matters in terms of visibility.
Take the example of US Weekly. It is no coincidence that its rise in traffic has coincided with its acquisition by Wenner Media, who also owns Rolling Stone and Straight Arrow. However, the first one stands out for several fundamental aspects:
Although it is considered a highly prestigious portal, its content strategy has been dedicated to covering a good portion of the market using pop culture, which is ingrained in the digital ecosystem today.
- Closeness: The portal is characterized by handling a credibility tone on par with other sites such as Forbes or The Huffington Post with the great difference that US Weekly’s tone and language are closer to that used by the average user.
This adds credibility as well as making it easier for your articles to be shared and displayed during the search process.
- Practicality: With a staff of more than 495 journalists and communicators, in addition to a large network of collaborators, it is one of the most open sites in terms of exposure. This has valid.
The secret for targeting
Of course, US Weekly’s remarkable digital presence environment is not the result of random decisions, but the combination of three individual metrics determining the prestige of an Internet portal: Domain Authority, Page Authority, and Page Rank.
These indicators can (and will) influence your performance against the channels of the competition, providing more or less visibility in the search results. For the SEO tactics to pay off, you need to understand fully what the evaluation criteria and results are.
The world according to Google (and Moz)
It is well known when it comes to the Internet, information is an official currency, regardless of the nature of the information. This is the reason for the success of websites like US Weekly. As users we are constantly in searching, consuming, and sharing information, therefore content creators are considered main central figures within the ecosystem.
Google on its hand is then the maximum regulator, classifying domains according to the number of keywords, mentions, links, and browsing experience that surrounds them. This is fed back off of indicators like Moz (which is a very important software developer).
Therefore, your goal as a marketer, entrepreneur, or blogger in terms of Web positioning is to achieve that both the technology giant and the developer will consider your site to be much more of a source of relevant information for audiences than your rivals. The result can be seen by analyzing the main traffic source.
- A big challenge
The problem for content creators (brands) relies on the fact that Google does not give a specific guide to achieve authority (as it encourages organic quality) nor does it release notices to content about their rating. This being the case, performing an analysis with external Moz tools and plugins to verify the structure of your site is always a good idea.
However, this tool only takes into account two main indicators:
- How well your page is doing right now (MozRank).
- The place it “could” be located on search results (MozTrust).
As you can see, they don’t establish what are strategies you should use to get there. On the other hand, a generic domain authority checker provides glimpses of other aspects of your brand’s online performance, but it wouldn’t be the whole picture either. Let’s take a look at US Weekly’s taken from Similar Web’s tool.
As you can see the answer is to combine different metrics from various tools at the same time bringing you closer to a global perspective. Now, what data should you look for?
Inside Domain Authority (DA)
To keep it simple, this section covers the popularity of your domain on a global scale following a score from 1 to 100, which means that the higher the number, the better treatment you will receive from the algorithm, impacting your search engine positioning and traffic.
What is considered a popular website? When a domain holds a certain amount of links and sites pointing to it, as is the case of Wikipedia – with a score of 92 – and pages like Facebook or Quora which represents a huge portion of US Weekly’s referrals; And this is very important since the portal attracts more than 12.9 million users daily.
For that reason, If you are just starting to publish content, the number will be closer to 1. Fortunately, this is quite encouraging news since it is easier to go from a score of 10 to 20 because the scale works according to difficulty levels.
One thing that must be clear is: the DA is an absolute rating but the measures to reach it are not exact, or what is the same: As you go up in the score, it will increase the chances of positioning keywords and monetize the business – all without neglecting SEO intuition.
Inside Page authority (PA)
This realm can be interpreted as transferring the evaluation criteria of the Domain Authority to specific pages found within the site since it is also a score of 1 to 100 based on machine learning on the Search Engine Result Pages (SERPs).
The big difference from the previous indicator is that AP is drawn from context and comparison – implying that a domain can be properly built from a general point of view and still have weak spots in authority standards.
For practical purposes, external and internal links referring to the main domain, anchor text, linked pages, and the Spam Score are also evaluated.
Inside the PageRank
Originally being a public Google metric, the Page Rank relies on the concept of assessing the trust produced by a web page on users – now analyzing content quality, consistency, and value.
Although it is also a logarithmic scale (from lowest to highest criteria), in contrast to the previous two, the evaluation has a 0-to-10 rating. Furthermore, what the algorithm does is to predict the acceptance that the content will have from audiences according to its configuration and distribution, but it can be divided into 3 specific streams:
- Impact: Google analyzes the text and material contained therein to determine the quality of the answer it gives to question based on keywords used during the search process.
- Navigation: The metric analyzes whether the page provides a good browsing experience, criteria rooted in the registered user behavior as well as the loading speed and responsive design.
- Reputation: The relationship between content, domain authority, and the page that contains it comes into play here – that is, the usefulness of the information according to the level of Web presence and reference on third-party websites.
Regarding this last subject, the higher the score you have obtained concerning the AP, the said value will be transferred to the PageRank – also known as link juice-, so you will have to face different levels of difficulty throughout the SEO journey.
Content as a synonym for prestige
When it comes to turning a corporate website into a fully authoritative domain like US Weekly, it is not enough to just utilize a domain authority checker and hope for the best but to actually spend time and effort building a path of your own towards exposure.
There are many methods to do this but I have condensed them into 2:
Reframe your content marketing strategies
Companies like Apple have proved over and over that a brand may not stand out on paper from the rest of the offers and still win from a narrative perspective and make much more money than all of them. The task here is to generate top-notch content around storytelling – the message you want the company to be identified with – and strategic keywords.
In the case of US Weekly, the users come to her looking for tabloids, that is her brand for which she stands out and works very well since she achieves organic traffic of more than 90% with terms as apparently universal as “celebrity”, ” magazine “or” scandal “.
The same can be applied in the corporate sphere according to the brand needs you have. Use the most common keywords within your industry and create categories to tackle regular doubts in the niche, news events, and transforming them into articles of high impact. A method that can help is working by priorities:
- “What are the interests of my target audience?”
The effectiveness of corporate communications depends on creating a one-on-one connection with potential clientele.
That is, if you create a hook that uses the most recurring themes in a community, you will make them more receptive to your brand message.
For example: Posting an article about the “10 elements that every resume for creatives must have” where at the end you provide a download link to your job exchange app.
- “What commercial aims do I want to achieve?”
Quality content is designed to educate, entertain and catch, but it is also supposed to help you reach specific commercial levels, such as increasing followers on your social networks, drawing the attention of opinion or news portals or perhaps getting subscribers to your newsletter.
Practice Link Building
Being one of the greats in the industry requires looking like one. As with corporations like American Media (the owner of US Weekly) and its many branches that seem to be everywhere and speak to everyone, you can do the same by embracing more digital terrain through link building.
It should be noted that getting links spontaneously (others using your content on their domains) will occur once you have earned enough online authority. But while it happens there are 2 options for it:
- Increase Owned Media: You can create new domains for other areas of your company and direct links to the main website.
- Partnership with third parties: You can encourage the creation of links by directly contacting blog owners and portals with a relatively higher score than yours and start a guest-posting plan.
- Reach out to the press: Gaining media approval is an indisputable way to gain visibility and boost your authority. Among the most recognized methods are sending press releases to journalists or creating contacts via getting involved with their social accounts.
You can do it by contacting US Weekly’s Linkedin profile directly or through their official email. If you want to know how to ensure the success of your pitch, take a look at our article “2020 Is The Year To Push Your Earned Media“.
In this article, we have explored the main outline of an authority strategy from the perspective of US Weekly. But being able to manage SEO globally can turn into a complex task in the long-term.
The secret is to pay close attention to the different stages you go through to identify the ideal time to apply each measure. On the other hand, regardless of what the meta-objective for a business is, it is necessary to act keeping in mind that positioning as a whole, works because of 2 aspects:
- SEO on-page: Although the main priority lies in increasing traffic to a website, the true purpose is to turn your online presence into an inviting ecosystem capable of amassing a faithful community, continuously getting new subscribers to your products and sales leads.
- Offpage SEO: The procedures used must be powerful enough to impact the target audience outside their digital sphere, modifying perceptions and consumer behaviors thanks to the word-to-mouth phenomenon.
So, you need much more than just accumulating external links, but working on different aspects at the same time (like a news portal), including negative indicators. For example:
- Fluctuations in visits to your page: Sometimes the peaks of attention can usually be followed by intermittent crash falls.
- Attract low-quality interactions: Everyday pages receive automated visits and comments that do not contribute to ROI or help Google’s evaluation indicators.
- Rivals remain in the market niche: When despite many efforts there is still a very evident dominance gap.
“Is it possible for me to get featured on US Weekly’s website?”
Using the domain authority checker to determine if your channels rank prominently in search results will allow you to accurately and progressively keep track of impact level and popularity. In turn, it works to constantly reformulate actions that bring you closer to the bigger market players.
Another measure you can take to increase domain authority and gain relevance is to 100% optimize Web content with professional help. At Media Coverage, we help you reach the top positions by following media plans designed for budding entrepreneurs.
Take a look at our Pricing section and the Backlink Checker tool and start your visibility journey.