Written by Luis Johnson

5 Trusted Hacks to Earned Media Coverage

Trusted Hacks to Earned Media Coverage

The media is always in search of some interesting stories that could capture the audience’s attention with ease. With media outreach, you can avail yourself of the opportunity to pitch your brand-related content to experts that can make it further available to the target audience. It is believed as one of the best methods to build awareness about your products and services in the competitive market.

Media outreach is very useful for companies and start-ups; especially those who are willing to publish their brand name on multiple platforms. The modern age publishers can put your content on top-rated media outlets that can serve audiences online.

Many big brands are already using earned media coverage options to build credibility in the market. However, beginners in the industry may find it a little complicated to lead their press release campaigns. Don’t worry! Here we have listed few trusted hacks to earned media coverage for your business.

  1. Define target audience
Define target audience
Source: Getty Images

The first most task in this process is to define your potential customers that might be willing to invest in your niche area. Prefer to collect relevant information about your potential customers and their interests so that you can pitch your products and services more attractively.

Experts advise learning more about the target audience by getting information on their lifestyle, demographics, challenges, preferences, and online as well as offline behaviors. It may help you to develop customized marketing campaigns to serve their interests while establishing long-term relationships.

  1. Build relevant media lists
Build relevant media lists
Source: Getty Images

It is important to familiarize yourself with a variety of media outlets that are commonly preferred by your target buyers. While building a list of relevant media outlets, you may need to find answers to few important questions such as do they publish third-party content, do they consider your kind of niche, do they have a larger audience base, do their values align with the theme of your brand.

Once you find reliable answers to these important questions from specific media outlets, you can move ahead with experienced journalists. It is important to collect some relevant details about these businesses including their email addresses, contact numbers, and social media profiles as well.

  1. Create an impressive email pitch
Create an impressive email pitch
Source: Getty Images

As a business owner, you need to work on an impressive email pitch that can grab the attention of top-rated journalists. The subject lines, headers, and email body must be created carefully. The best media outreach content has to be upfront, personal, precise, and newsworthy.

Experienced journalists and media outlets receive hundreds of emails every day. You must give them a solid reason to open your message and go through it. Media professionals love attention-seeking stories; if your business has some compelling information, you can definitely secure space in top media outlets.

  1. Prove your brand value
Prove your brand value
Source: Getty Images

Most start-up owners and beginners in the business industry fail to prove their brand value in front of journalists; as a result, they fail to present their newsworthy pieces through the most trusted sources.  While preparing your pitch, you have to highlight some important points that can prove the relevance, newsworthiness, and credibility of the story.

It may appear difficult at first, but if you follow some trusted tips, the process may get easier. At the same time, instead of sending your pitch to some random media outlets; prefer to establish a solid connection with some reputed journalists. When your story goes through personal connections, it can definitely create a buzz in the market.

  1. Perfect your timing
Perfect your timing
Source: Getty Images

One important thing that most business owners fail to do is pitching stories at the perfect time. You should analyze market conditions first and learn about ongoing trends; then create a relevant story to capture the audience’s attention. When stories are published at right time, they appear more realistic and trustworthy.

You can start from small platforms such as local outlets and some industry-specific blogs. When people get interested to know more about your business, you can reach out to national media outlets. Make sure your stories create a ripple effect in the market.

Once you start following these trusted ideas for earned media coverage, it gets easier to build credibility and awareness in the target market.