Luis-Johnson
Written by Luis Johnson

5 Fool-Proof Ways to Improve Media Relations

Ways to Improve Media Relations

With the advancement of technology, using social media sites has become part and parcel of everyone’s life. But when it comes to promoting a new company or start-up, most people still rely on traditional media outlets. That is why despite so many free platforms that allow companies to reach the public directly, most of them prefer to do media outreach. By getting the attention of any renowned media outlet, your company could stand to receive massive promotion quite easily. 

People are way more influenced by reports or stories published on renowned newspapers, tv channels, or websites than on any social media page. But how will you get media houses to pay attention to your brand? For that, you need to improve your media relations. If you are not that sure about how to do that, keep on reading. 

Tips to Consider for Improving Media Relations

Obtaining media coverage for your company will get far easier if you have good media relations. The following tips are aimed towards those who are in dire need of media relation improvement tips. 

Creating Noteworthy Stories 

Creating Noteworthy Stories
Source: Getty Images

Journalist outreach is one of the most important parts of improving your media relations. Now, for making a journalist of any renowned platform pay attention to your company, you need to include facts about your company that are eye-catching. An easy way to do that is by including newsworthy reports in your business plan. For example, if you have a company that is hiring way more than 1000 people at once, you can include this news in your business plan. 

By including these segments, your business plan will get the attention of journalists from different platforms. Many companies have been able to come up with different news reports from renowned websites like Forbes or HuffPost. 

Creating Customized Pitches 

Creating Customized Pitches
Source: Getty Images

If earned media is your goal, you need to communicate with different media houses comfortably. For that, you need to work on your company’s pitches. Quite often, people create one pitch for every media outlet. But this approach is not correct. Even media outlet is different from one another. You need to work on your pitches depending on the type of media house you are attempting at pitching. 

Different websites create pitches for your company. These sites help you create the perfect pitch for different media outlets without any problem. Mediacoverage.com is one such amazing site that creates a pitch for you. They study your brand closely and come up with a pitch so amazing that your brand will incur heavy media coverage by that. Mediacoverage.com also studies the media outlets that you are planning on pitching and creates different strategies accordingly. 

Providing Information in Depth 

Providing Information in Depth
Source: Getty Images

One of the easiest ways to improve media relations and media outreach properly is by providing in-depth information about your company. Most journalists have professed that companies which do not disclose sufficient information about themselves are less likely to be projected in different media outlets. That is why you need to provide important information about your company and its products to different journalists. 

But while providing the facts to different reporters, remember to offer useful info. The best way to fathom this point is by following any news article. What kind of info do you see in those articles? Those are the facts that the audience wants to know. By providing sufficient info, you will be able to maintain a healthy relationship with different media outlets. 

Mode of Communication

Mode of Communication
Source: Getty Images

To increase their media outreach, many companies forget to comply with the preferences of different journalists while pitching. Not every reporter wants to get pinged via social media. Many prefer to get official emails to understand your pitch. Some journalists prefer phone calls over other emails. Some reporters might be interested in a two-sentence pitch, while others might prefer 500-words pitches. 

Different journalists have different approaches towards pitching. Many companies get blocked for not complying with their preferences. That is why you need to be aware. If you master to understand the preferences of different reporters, you will no longer have any problem maintaining media relations. 

All the tips included in this blog will surely help you improve media relations. Bookmark this blog for future references.