Send your articles to Entrepreneur editors to gain earned media coverage
When you contact Entrepreneur Magazine journalists (the complete contact list is reported below), remember that what you want to pitch to them is an editorial, not a news article. An editorial differs from a news article because it expresses an opinion you are trying to persuade your reader about.
It may be trying to persuade you to vote for one party or the other, or it might be about some element of climate change where they want you to take specific actions or not, or it might simply propose a new plan. But it’s taking a position about something important and timely, often reported in a separate newspaper section.
Editorials usually aren’t signed, so it’s reported as made by the newspaper’s editorial board. In some cases, however, there are some variations in format – such as the editor’s letter – and you can see the picture and the editor’s name.
I’m going to do is summarize how to write an editorial:
1. you pick a position on an important, timely matter
2. you support that position with facts
3. you take into account what the opposition is saying, maybe give them credit for one little piece of the argument but basically show how they’re wrong and then
4. you wrap it all up in a paragraph.
| Editor Name | Position | Email Contact |
| Tanya Benedicto Klich | Editor, Data, and Featured Lists | tklich@entrepreneur.com |
| Aaron Agius | Search, Content, and Social Marketer | aaron@louderonline.com.au |
| Stephen J. Bronner | News Director | sbronner@entrepreneur.com |
| John Boitnott | Staff Writer | jboitnott@entrepreneur.com |
| Pratik Dholakiya | Contributing writer | web@pratikdholakiya.com |
| Lydia Belanger | Editor | lbelanger@entrepreneur.com |
| Dan Bova | Editorial Director | dbova@entrepreneur.com |
| Michelle Goodman | Contributor | michellegoodman@comcast.net |
| Andrea Huspeni | Editor | ahuspeni@entrepreneur.com |
| Jason Fell | Director, Entrepreneur’s Partner Studio. | jfell@entrepreneur.com |
| Ray Hennessey | Editor | rhennessey@entrepreneur.com |
| Andrea Hardalo | Editor, Social Media | ahardalo@entrepreneur.com |
| Kim Lachance Shandrow | Editor | kshandrow@entrepreneur.com |
| Murray Newlands | Contributor | me@murraynewlands.com |
| Sally Outlaw | Contributor | sally@peerbackers.com |
| Linda Lacina | Editor | llacina@entrepreneur.com |
| Carly Okyle | Editorial Assistant | cokyle@entrepreneur.com |
| Peter Page | Contributor | ppage@entrepreneur.com |
| Nina Zipkin | Staff Writer | nzipkin@entrepreneur.com |
| Anand Srinivasan | Contributor | anand.srinivasan@gorumors.com |
| Eric Siu | Contributor | eric@singlegrain.com |
| Tracy Stapp Herold | Editor, Special Projects | tstapp@entrepreneur.com |
| Nina Zipkin | Staff Writer | nzipkin@entrepreneur.com |
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When trying to persuade your audience, present some facts; for instance, start your editorial with a somewhat provocative or exciting statement about the issue. Then, get quickly to your position and find the facts that will support your argument.
Now you also want to give a bit of space to the opposition, stating what they are saying and how they are trying to persuade people. Sometimes it’s also helpful to give them some credit for some part of the issue; in other words, write your editorial like saying, “well, they’re right about this, but they’re wrong about most other things.”
That makes you at least appear to be more open-minded, and it might win over more people.
The final part of the editorial is the paragraph in which you can wrap up your argument and bring everything to a close.
