Build media relations for your company with Business Insider
These days, everybody is talking about media relationships and influencers. And it’s for a good reason that every business owner wants to build relationships with the media to reach as many influencers as possible. Indeed what they want is to have influencers talk about that specific product or service to other people.
An influencer influences other people, in many cases online; they usually have a blog or a large social media following. Nobody has the power, authority, and social status to get others to listen to what they say.
Media coverage is the best way to get an influencer on your side. Media adds credibility to your story and brand, making it more accessible for others (including influencers) to believe.
Business Insider editors and reporters’ contact list
|Editor Name||Position||Email Contact|
|Julie Bort||Editor, Enterprise Computingemail@example.com|
|EMILY ADLER||Managing Editorfirstname.lastname@example.org|
|James Cook||UK Tech Reporteremail@example.com|
|Jillian D’Onfro||Tech Reporterfirstname.lastname@example.org|
|Drake Baer||Ideas Editoremail@example.com|
|Michael Kelley||Senior News Editorfirstname.lastname@example.org|
|Pascal-Emmanuel Gobry||Senior Research Analystemail@example.com|
|Cale Guthrie Weissman||Mobile + IoT firstname.lastname@example.org|
|Richard Feloni||Reporter, Business Strategyemail@example.com|
|Leanna Garfield||Intern, food, identity, and firstname.lastname@example.org|
|Molly Mulshine||Senior Editor, digital email@example.com|
|Karyne Levy||West Coast Editorfirstname.lastname@example.org|
|Alexei Oreskovic||Tech Editoremail@example.com|
|Hayley Peterson||Retail Reporterfirstname.lastname@example.org|
|Steve Kovach||Senior Tech Editoremail@example.com|
|Caroline Moss||Tech Reporterfirstname.lastname@example.org|
|Rob Price||UK Technology Reporteremail@example.com|
|Jonathan Marino||Senior Finance Writerfirstname.lastname@example.org|
|Lara O’Reilly||Global Advertising Editoremail@example.com|
|Nathan McAlone||Tech Reporterfirstname.lastname@example.org|
|Jennifer Polland||Senior Editor, Travel, Lists, and Rankingsemail@example.com|
|Lydia Ramsey||Reporter, pharmaceutical, and biotech firstname.lastname@example.org|
|Portia Crowe||Staff Writeremail@example.com|
|Alyson Shontell||Deputy Editor, technology, science, and entertainment firstname.lastname@example.org|
|Dave Smith||Senior Tech Editoremail@example.com|
|Jay Yarow||SAI Senior Editorfirstname.lastname@example.org|
|Dina Spector||London/UK Editoremail@example.com|
|Matt Weinberger||Reporter, Technologyfirstname.lastname@example.org|
|Kate Taylor||Staff Writeremail@example.com|
|Cooper Smith||Senior Analystfirstname.lastname@example.org|
|Matt Rosoff||Editor, Tech Verticalemail@example.com|
|Cadie Thompson||Emerging Tech Editor, TechInsider||CThompson@techinsider.io|
|Max Slater-Robins||editorial firstname.lastname@example.org|
|Sarah Schmalbruch||Travel Reporteremail@example.com|
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While reaching out to journalists to acquire media coverage, there are some essential rules for creating lasting relationships that could be incredibly powerful for your business:
Dating etiquette applies
When reaching out to editors or anybody you want to build a relationship with, you cannot go for the gold the first time you contact them. Don’t try to pitch them, don’t try to sell them, and don’t try to make them do stuff for you because they will not want to be your friend.
Instead, be engaging and be engaged; answering questions and asking questions provide value. Be interested in being a good listener; that’s a significant first step.
Do your homework
The more you can learn about an editor, the more you can stand to make a good impression on them. How do they like to be contacted? Do they like comments on their blog? Or do they not get to the comments section on their blog very often? Do they like to hear from you via email or social media? Some people love to use Twitter, so if they do, contact them on Twitter.
Use the platform they like the most. Also, if you subscribe to someone’s email list, you might start to understand what they like or want they want you to comment on. Do they want you to respond to their emails? Whatever it is that they’re asking for, just giving it to them is a great start.
The first thing I must stress is that you don’t just rush into PR where you’re like “hey I’ve got this product, can you write about it?” PR should be a part of your business plan; you have to do your research as in any other element of the business plan. You can successfully pitch your story to a journalist and come up with some strong news angles. However, it is really important to know what journalists are after when picking up stories that are mentioned in their articles.