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Home Business Tips

How to Get Featured in Business Insider

Elaine Mendonça by Elaine Mendonça
March 14, 2023
in Business Tips
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Build media relations for your company with Business Insider

These days, everybody is talking about media relationships and influencers. And it’s for a good reason that every business owner wants to build relationships with the media to reach as many influencers as possible. Indeed what they want is to have influencers talk about that specific product or service to other people.

An influencer influences other people, in many cases online; they usually have a blog or a large social media following. Nobody has the power, authority, and social status to get others to listen to what they say.

Media coverage is the best way to get an influencer on your side. Media adds credibility to your story and brand, making it more accessible for others (including influencers) to believe.

Business Insider editors and reporters’ contact list

Editor Name Position Email Contact
Biz Carson bcarson@businessinsider.com
Ryan Bushey rbushey@businessinsider.com
Lisa Eadicicco leadicicco@businessinsider.com
MARCELO BALL MBALLVE@Businessinsider.com
Julie Bort Editor, Enterprise Computing jbort@businessinsider.com
EMILY ADLER Managing Editor eadler@businessinsider.com
James Cook UK Tech Reporter jcook@businessinsider.com
Jillian D’Onfro Tech Reporter jdonfro@businessinsider.com
Drake Baer Ideas Editor dbaer@businessinsider.com
Emily Cohn ecohn@techinsider.io
Jim Edwards jedwards@businessinsider.com
Michael Kelley Senior News Editor mkelley@businessinsider.com
Pascal-Emmanuel Gobry Senior Research Analyst peg@peg.im
JOHN HEGGESTUEN johnh@businessinsider.com
Cale Guthrie Weissman Mobile + IoT reporter cweissman@businessinsider.com
Richard Feloni Reporter, Business Strategy rfeloni@businessinsider.com
Mark Hoelzel Analyst mhoelzel@businessinsider.com
editors contributors@businessinsider.com
Antonia Farzan afarzan@businessinsider.com
Lucy England lengland@businessinsider.com
Leanna Garfield Intern, food, identity, and sustainability lgarfield@businessinsider.com
Molly Mulshine Senior Editor, digital culture mmulshine@businessinsider.com
Karyne Levy West Coast Editor klevy@businessinsider.com
Alexei Oreskovic Tech Editor aoreskovic@businessinsider.com
Eugene Kim ekim@businessinsider.com
Hayley Peterson Retail Reporter hpeterson@businessinsider.com
Steve Kovach Senior Tech Editor skovach@businessinsider.com
Caroline Moss Tech Reporter cmoss@businessinsider.com
Rob Price Reporter rprice@businessinsider.com
Rob Price UK Technology Reporter rprice@businessinsider.com
Jonathan Marino Senior Finance Writer jmarino@businessinsider.com
Lara O’Reilly Global Advertising Editor loreilly@businessinsider.com
Kevin Loria kloria@techinsider.io
Nathan McAlone Tech Reporter nmcalone@businessinsider.com
Jennifer Polland Senior Editor, Travel, Lists, and Rankings jpolland@businessinsider.com
Lydia Ramsey Reporter, pharmaceutical, and biotech industries lramsey@businessinsider.com
Portia Crowe Staff Writer pcrowe@businessinsider.com
Rob Wile rwile@businessinsider.com
tips@businessinsider.com tips@businessinsider.com
Tech Editors sai@businessinsider.com
Madeline Stone mstone@businessinsider.com
Alyson Shontell Deputy Editor, technology, science, and entertainment sections ashontell@businessinsider.com
Dave Smith Senior Tech Editor dsmith@businessinsider.com
Jay Yarow SAI Senior Editor jyarow@businessinsider.com
Jacquelyn Smith Editor jsmith@businessinsider.com
Steven Tweedie stweedie@businessinsider.com
Dina Spector London/UK Editor dspector@businessinsider.com
Matt Weinberger Reporter, Technology mweinberger@businessinsider.com
Kate Taylor Staff Writer ktaylor@businessinsider.com
Cooper Smith Senior Analyst csmith@businessinsider.com
Stephanie Yang Reporter syang@businessinsider.com
Matt Rosoff Editor, Tech Vertical mrosoff@businessinsider.com
Cadie Thompson Emerging Tech Editor, TechInsider CThompson@techinsider.io
Brandon Workman Contributor brandon@sabrecapitalgroup.com
Myles Udland Contributor brandon@sabrecapitalgroup.com
Megan Willett Reporter mwillett@techinsider.io
Max Slater-Robins editorial intern mslaterrobins@businessinsider.com
Sarah Schmalbruch Travel Reporter sschmalbruch@businessinsider.com

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Business Insider – Latest News

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While reaching out to journalists to acquire media coverage, there are some essential rules for creating lasting relationships that could be incredibly powerful for your business:

Dating etiquette applies

When reaching out to editors or anybody you want to build a relationship with, you cannot go for the gold the first time you contact them. Don’t try to pitch them, don’t try to sell them, and don’t try to make them do stuff for you because they will not want to be your friend.

Instead, be engaging and be engaged; answering questions and asking questions provide value. Be interested in being a good listener; that’s a significant first step.

Do your homework

The more you can learn about an editor, the more you can stand to make a good impression on them. How do they like to be contacted? Do they like comments on their blog? Or do they not get to the comments section on their blog very often? Do they like to hear from you via email or social media? Some people love to use Twitter, so if they do, contact them on Twitter.

Use the platform they like the most. Also, if you subscribe to someone’s email list, you might start to understand what they like or want they want you to comment on. Do they want you to respond to their emails? Whatever it is that they’re asking for, just giving it to them is a great start.

The first thing I must stress is that you don’t just rush into PR where you’re like “hey I’ve got this product, can you write about it?” PR should be a part of your business plan; you have to do your research as in any other element of the business plan. You can successfully pitch your story to a journalist and come up with some strong news angles. However, it is really important to know what journalists are after when picking up stories that are mentioned in their articles.

Tags: Business InsiderContactMedia CoveragePitching Media
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