Build media relations for your company with Business Insider
These days, everybody is talking about media relationships and influencers. And it’s for a good reason that every business owner wants to build relationships with the media to reach as many influencers as possible. Indeed what they want is to have influencers talk about that specific product or service to other people.
An influencer influences other people, in many cases online; they usually have a blog or a large social media following. Nobody has the power, authority, and social status to get others to listen to what they say.
Media coverage is the best way to get an influencer on your side. Media adds credibility to your story and brand, making it more accessible for others (including influencers) to believe.
Business Insider editors and reporters’ contact list
| Editor Name | Position | Email Contact |
| Biz Carson | [email protected] | |
| Ryan Bushey | [email protected] | |
| Lisa Eadicicco | [email protected] | |
| MARCELO BALL | [email protected] | |
| Julie Bort | Editor, Enterprise Computing | [email protected] |
| EMILY ADLER | Managing Editor | [email protected] |
| James Cook | UK Tech Reporter | [email protected] |
| Jillian D’Onfro | Tech Reporter | [email protected] |
| Drake Baer | Ideas Editor | [email protected] |
| Emily Cohn | [email protected] | |
| Jim Edwards | [email protected] | |
| Michael Kelley | Senior News Editor | [email protected] |
| Pascal-Emmanuel Gobry | Senior Research Analyst | [email protected] |
| JOHN HEGGESTUEN | [email protected] | |
| Cale Guthrie Weissman | Mobile + IoT reporter | [email protected] |
| Richard Feloni | Reporter, Business Strategy | [email protected] |
| Mark Hoelzel | Analyst | [email protected] |
| editors | [email protected] | |
| Antonia Farzan | [email protected] | |
| Lucy England | [email protected] | |
| Leanna Garfield | Intern, food, identity, and sustainability | [email protected] |
| Molly Mulshine | Senior Editor, digital culture | [email protected] |
| Karyne Levy | West Coast Editor | [email protected] |
| Alexei Oreskovic | Tech Editor | [email protected] |
| Eugene Kim | [email protected] | |
| Hayley Peterson | Retail Reporter | [email protected] |
| Steve Kovach | Senior Tech Editor | [email protected] |
| Caroline Moss | Tech Reporter | [email protected] |
| Rob Price | Reporter | [email protected] |
| Rob Price | UK Technology Reporter | [email protected] |
| Jonathan Marino | Senior Finance Writer | [email protected] |
| Lara O’Reilly | Global Advertising Editor | [email protected] |
| Kevin Loria | [email protected] | |
| Nathan McAlone | Tech Reporter | [email protected] |
| Jennifer Polland | Senior Editor, Travel, Lists, and Rankings | [email protected] |
| Lydia Ramsey | Reporter, pharmaceutical, and biotech industries | [email protected] |
| Portia Crowe | Staff Writer | [email protected] |
| Rob Wile | [email protected] | |
| [email protected] | [email protected] | |
| Tech Editors | [email protected] | |
| Madeline Stone | [email protected] | |
| Alyson Shontell | Deputy Editor, technology, science, and entertainment sections | [email protected] |
| Dave Smith | Senior Tech Editor | [email protected] |
| Jay Yarow | SAI Senior Editor | [email protected] |
| Jacquelyn Smith | Editor | [email protected] |
| Steven Tweedie | [email protected] | |
| Dina Spector | London/UK Editor | [email protected] |
| Matt Weinberger | Reporter, Technology | [email protected] |
| Kate Taylor | Staff Writer | [email protected] |
| Cooper Smith | Senior Analyst | [email protected] |
| Stephanie Yang | Reporter | [email protected] |
| Matt Rosoff | Editor, Tech Vertical | [email protected] |
| Cadie Thompson | Emerging Tech Editor, TechInsider | [email protected] |
| Brandon Workman | Contributor | [email protected] |
| Myles Udland | Contributor | [email protected] |
| Megan Willett | Reporter | [email protected] |
| Max Slater-Robins | editorial intern | [email protected] |
| Sarah Schmalbruch | Travel Reporter | [email protected] |
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While reaching out to journalists to acquire media coverage, there are some essential rules for creating lasting relationships that could be incredibly powerful for your business:
Dating etiquette applies
When reaching out to editors or anybody you want to build a relationship with, you cannot go for the gold the first time you contact them. Don’t try to pitch them, don’t try to sell them, and don’t try to make them do stuff for you because they will not want to be your friend.
Instead, be engaging and be engaged; answering questions and asking questions provide value. Be interested in being a good listener; that’s a significant first step.
Do your homework
The more you can learn about an editor, the more you can stand to make a good impression on them. How do they like to be contacted? Do they like comments on their blog? Or do they not get to the comments section on their blog very often? Do they like to hear from you via email or social media? Some people love to use Twitter, so if they do, contact them on Twitter.
Use the platform they like the most. Also, if you subscribe to someone’s email list, you might start to understand what they like or want they want you to comment on. Do they want you to respond to their emails? Whatever it is that they’re asking for, just giving it to them is a great start.
The first thing I must stress is that you don’t just rush into PR where you’re like “hey I’ve got this product, can you write about it?” PR should be a part of your business plan; you have to do your research as in any other element of the business plan. You can successfully pitch your story to a journalist and come up with some strong news angles. However, it is really important to know what journalists are after when picking up stories that are mentioned in their articles.
