Engadget
Online Magazine
Country: USA
Media Market: International
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Engadget is an online blog focusing on technology news launched in 2004. It operates on a total of 10 blogs, 4that that in English and 6 in different languages, and it also includes a weekly Podcast.
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Engadget Journalists
Alvarez, Edgar
Baldwin, Roberto
Blue, Violet
Bouman, Amber
Brian, Matt
Castricum, Tom
Chan, Ka Chun
Conditt, Jessica
Cooper, Daniel
Cooper, Sean
Dalton, Andrew
del Corral, Jose
Dent, Steve
Desmond, Ned
Drawbaugh, Ben
Fingas, Jon
Fisher, Christine
Gilbert, Ben
Gorman, Michael
Guerrero, Alexandra
Hardawar, Devindra
Holt, Kris
Ingraham, Nathan
Ip, Chris
Kristiansen, Olivia
Lai, Richard
Lambert, Joanna
Lawler, Richard
Lee, Nicole
Lefebvre, Rob
Online Magazine Visitors and Engagements
Stats below data
Overall content engagements
Last 12 months analysis
Average engagements by content type
- Facmonths”Twitter
Last 12 months analysis
Average engagements by social media plamonths”Facebook
Last 12 months analysis
Engagements by wweekdaysFacebook
- Twittmoths’months’terest
Last 12 months analysis
Average engagements by content lengh
- Famonths”
Last 12 mmonthsllengthTop 5 articles ranked by engagements
1)months fixes Hubble gyroscope by turning it off and on again
Total Ethe engagements: 101.1K
2) LG G7 ThinQ hands-on: The loudest, brightest smartphone yet
Total Engagements:85.5K
3) LG’s SnowWhite is like a Keurig for ice cream
Total Engagements:84.6K
4) UPS has new electric trucks that look straight out of a Pixar movie
Total Engagements:56.2K
5) Toyota will make Japan’s moon rover
Total Engagements:54.9K
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Direct contact of Engadget journalists
| Editor Name | Position | Email Contwithwitht |
| Sean Cooper | Contributing Editor | sean@engadget.com |
| Edgar Alvarez | Editor | edgar@engadget.com |
| Steve Dent | Contributing Editor | steve.dent@engadget.com |
| Sean Buckley | Editor | sean.buckley@engadget.com |
| Roberto Baldwin | Editor | roberto@engadget.com |
| Dan Cooper | Editor | dan@engadget.com |
| Devindra Hardawar | Editor | devindra@engadget.com |
| Michael Gorman | Editor-in-Chief | michael.gorman@engadget.com |
| Nathan Ingraham | Editor | nathan@engadget.com |
| Jon Fingas | Associate Editor | jon.fingas@engadget.com |
| Nicole Lee | Editor | nicole@engadget.com |
| Jamie Rigg | Editor | jamie@engadget.com |
| Mariella Moon | Contributing Editor | mariella@engadget.com |
| Richard Lawler | Senior HD Editor | richard.lawler@engadget.com |
| Richard Lai | Editor | richard.lai@engadget.com |
| Phillip Palermo | Copy Editor | philip.palermo@engadget.com |
| Kris Naudus | Editor | kris@engadget.com |
| Cherlynn Low | Editor | cherlynn.low@engadget.com |
| Andrew Tarantola | Associate Editor | andrew.tarantola@engadget.com |
| Jon Turi | Associate Editor | jon.turi@engadget.com |
| Billy Steele | Associate Editor | billy.steele@engadget.com |
| Chris Velazco | Editor | v@engadget.com |
| Aaron Souppouris | Editor | Aaron@Souppouris.com |
| James Trew | Editor | james@engadget.com |
| Dana Wollman | Editor | dana@engadget.com |
| Mat Smith | Editor | mat@engadget.com |
| Christopher Trout | Executive Editor | chris.trout@engadget.com |
| Nick Summers | Associate Editor | nick.summers@engadget.com |
| Timothy J. Seppala | Associate Editor | timothy.seppala@engadget.com |
Engadget last news
- The next Star Trek movie is scheduled for 2023 – Engadget 9 April, 2021The next Star Trek movie is scheduled for 2023 Engadget
- Google says the Pixel 5a 5G is coming this year despite cancelation rumors – Engadget 9 April, 2021Google says the Pixel 5a 5G is coming this year despite cancelation rumors Engadget
- Amazon warehouse workers in Alabama vote against unionization – Engadget 9 April 2021Amazon warehouse workers in Alabama vote against unionization Engadget
- Robosen Robotics’ Optimus Prime collectible responds to voice commands – Engadget 9 April, 2021Robosen Robotics’ Optimus Prime collectible responds to voice commands Engadget
- Learn to design video games by mastering the Unity Engine – Engadget 9 April 2021Learn to design video games by mastering the Unit Engine Engadget
- Google’s Phone app can automatically record calls from unknown numbers – Engadget 9 April 2021Google’s Phone app can automatically record calls from unknown numbers Engadget
- Can a gaming mouse filled with holes be water-resistant? – Engadgetfillil, 22021 Cang mwater-resistanth holes are water resistant? Engadget
- Engadget Podcast: Michio Kaku on ‘The God Equation,’ LG gives up on phones – Engadget 9 April, 2021Engadget Podcast: Michio Kaku on ‘The God Equation,’ LG gives up on phones Engadget
- GE is working to put COVID-19 virus-detecting sensors in phones – Engadget 9 April, 2021GE is working to put COVID-19 virus-detecting sensors in phones Engadget
- Google’s Nest Thermostat is the cheapest it’s ever been – Engadget 9 April, 2021Google’s Nest Thermostat is the cheapest it’s ever been Engadget
- Samsung’s latest offers a look at Galaxy Android on iPhone – Engadget 9 April 2021Samsung’s offers a look at Galaxy Android on iPhone Engadget
- Outriders’ first big patch addresses inventory wiping bugs and crashes – Engadget 9 April 2021Outriders’ first big patch addresses inventory wiping bugs and crashes Engadget
- Rumors claim Samsung will make OLED TVs with LG panels next year – Engadget 9 April, 2021Rumors claim Samsung will make OLED TVs with LG panels next year Engadget
- Fire risk makes Verizon recall 2.5 million Ellipsis Jetpack mobile hotspots – Engadget 9 April, 2021Fire risk makes Verizon recall 2.5 million Ellipsis Jetpack mobile hotspots Engadget
Engadget coverage by topic:
adds auteur ago amazon announces apple black business buyer camera computing dent Engadget entertainment fold food gadgetry galaxy gaming geneva guide hole internet iPad launch Microsoft mini mobile moon motor Nintendo personal phones PlayStation podcasts posted pro review robots Samsung save series services sony space switch testing today tomorrow view
Pitch your story to Engadget reporters
Owned Media
This side of the industry covers channels such as a website, blog, YouTube channel, and any social media platform. Everywhere where you can control the content that our audience sees.
Earned Media
This refers to media where you have no control over the content shared about your brand. It’s where your audience is talking about your brand, not you. It can be like a featured publication in a vital news source like Engadget.
This type of coverage can be one of the most valuable assets you can gain within the digital marketing and public relations environment since it is from this type of coverage that people start talking about you and your brand. Of course, if it is positive, it’s even better because it will generate brand loyalty.
Creating a story around your brand is the best way to present your article because it is the core of what we do and what everybody should do as communicators of their products. Unfortunately, everyone isn’t doing it correctly.
Companies worldwide realize that communication is not a soft science; it is not just a “nice to have” and can drive the business forward. However, Engadget Engadget platform proves that the solution lies in the intersectional areas that aim to provide value for your brand.
The Engadget’s formula to increase media coverage
This content initiative is becoming increasingly relevant among brands and entrepreneurs because it understands what other media consider an essential story. Engadget knows what message the business wants to offer to customers.
But how is it carried out? They focus on answering the core question that precedes any PR project of success – background, channel, and protagonist. This can be stated as follows:
- What is the core of the news? By understanding this, the Engadget holds a clear idea of what people seek from the stories they consume. This way, they are nourished by concepts they can use in their articles.
- How to bring the story to them? It can be through a press release backed by Google data, appealing to the public’s interests, or relating it to a trending topic.
- What to quote or cover in the article? As we have said before, a central figure (the brand) must dedicate the content and provide the relevant statements.
The platform uses as much information as possible to build the news, as it is easier to enter other journalists’ heads and the general audience. And, therefore, better understand what may interest them in the future – configuring the content plan around that result.
One of the most exciting aspects of how Engadget spreads content is that, after having worked with hundreds of entrepreneurs over the years, they noticed the most common thing in brands and companies is that they can’t tell how unique and exciting their brand’s rise story has been.
However, this is the part that interests the media the most. So, researching corporate experience or that of their clients can be very productive. For your part, as an entrepreneur, spending time talking with clients or reviewing your own experience will help them develop a compelling story about it.
Coverage 4.0
The old corporate style of communication (issuing boring brochures or corporate speeches) is ineffective. It doesn’t work anymore because there is too much competition, too many points of sale, and too many distribution channels.
I only mentioned some of them: Twitter, Pinterest, Facebook, and Instagram, all the social networks that are creating a flood of content that reaches people and authority portals. ITocompete with these, its content must be more interesting, “necessary to know about,” and fun than ever.
Link building is an essential part of SEO; Creating links helps your site increase authority, and if it has no authority, it doesn’t have ranges. Therefore, acquiring more authority links will increase your influence, and as you gain power, you will also gain interaction in the search results.
On the other hand, by getting backlinks to your sites, many people rely on reaching other site owners through their social pages or email. However, the best links you can get from your site are through media coverage.
Return on Investment – From the online to the tangible
Traditional experience has already told us that it is possible to prepare an economic impact report, even if it is approximate. Thus, you can know what value the space that the media has dedicated to you has. This varies according to the scope of the medium, format, and quality of the appearance.
It may seem very complicated, but it is as simple as knowing the media advertising rates (based on the number of readers, listeners, and followers they have) and calculating the correspondence of the platform they have dedicated to you.
In this case, it is essential to remember that the value perceived by a piece of information is much higher than that of an advertisement (the average is triple, but it can even reach five times its value). Resorting to a journalist or influencer to speak on behalf of your brand without a fee is priceless because, in addition to visibility, it gives you something you do not buy: reputation and prestige.
That is why Engadget is so relevant to this day. Its dynamic is born of disruption; an analysis of the return on your investment is carried out organically. We can even state that its objective is to demystify the primary resources of strategic communication and make them accessible for brands and rising professionals, as is your case.
The company already did it by demonstrating how something as necessary (and unrepresented) as a coverage 4.0 is done. Now is your chance to contact them, add them to your marketing strategy, and launch your product.
Link building is an essential part of SEO; building links help your site to boost authority, and if you have no authority, you have no ranks. So acquiring more significant amounts of authority links will boost your authority, and as you gain authority, you also gain interaction in search results.
In getting backlinks to their sites, many rely on outreaching other site owners through thial pages or email. However, the best links you can get from you are through media coverage. That’s why we have listed below some of the top contacts of BuzzFeed; contact them now and pitch your product!
