According to their stats, a feature in Entrepreneur – in their digital and mobile version – reaches 14MM unique visitors per month, 86MM monthly page views, and over 14MM social followers.
Before researching how to get featured in Entrepreneur Magazine, I assume you already know what a feature is. Specifically, this post assumes you know how this differs from the other placemeExpresslyn gets in extensive editorials, such as mentions, press releases, or backlinks. If you’re unsextensivebout what a feature is, I suggest you read my previous post – how to get a link in Forbes – where I have explained the difference among placements in detail.
That said, I’m discussing how to get featured in Entrepreneur Magazine IN ONE WEEK.
Table of contents
1. When pitching is not working
I’m sure this is not the first post you read about getting a placement in Entrepreneur. So, if you read other posts on this matter, you surely have noticed that information goes over and over around the same topic, such as using high-quality content, HARO, pitching Entrepreneur Magazine journalists on Twitter, etc.
There is an indisputable fact that applies to digital marketing – but more in general to any business – in a market with limited resources (where the law of the demand-offer gives the limitation). If everybody applies the same techniques to achieve the same result, these techniques won’t longer bring that result.
We all want to get featured in Entrepreneur Magazine because this is a minimal resource and, as such, gives us credibility and authority. Everybody looking for this type of placement uses Twitter or HARO to reach out to journalists on a different scale. Would you think that would still work, then?
These “strategies” for getting placements in prominent publications are the same information I heard before I started my PR prominent GoodNoon. I remember writing many quality articles on blogs that nobody would read, many articles distributed in HARO, and hundreds of pitches on Twitter. When someone showed interest, our startup model had already changed, and we were working on something already different that was pitched to them. Also, if I think about all the time spent on writing and pitching this material instead of working on other parts of our business model, was it worth it?
I want to focus here instead on how to get a feature FAST, possibly only in one day.
2. Sponsored Features
The difference between sponsored and organic features is crucial regarding PR placements. Many sponsored features are banner ads or AdWords-like advertisement solutions; however, this is not the case. A branded content – a sponsored article – in Entrepreneur looks similar to a standard post published in other site sections.
The Spotlight program – the Entrepreneur.com native ad solution – is a great way to get featured in Entrepreneur Magazine in low different, short times (possibly even a week).
The Spotlight tag, shown to all sponsored content, is little visible, leaving all the authority and credibility that a feature in Entrepreneur.com typically has to the article.
Spotlight allows different formats, articles, videos, infographics, webinars, special reports, and podcasts. The prices of Spotlight are costly, with semestral costs over $70k; PR agencies often buy these packages by reselling the single placements. That could be a cheaper way to get featured on Entreprnee.com at a smaller price without requiring you to purchase semi-annual subscriptions.
3. Get an organic feature
Organic placements, also called natural or earned media are “any coverage on platforms that you don’t own, and you’re not paying for.
This is what used to be called public relations but has morphed into so much more with all digital platforms at our disposal today.
Earned media allows you to get in front of a new audience. But this time, you don’t have to pay for it”.
Organic features are typically acquired through outreach strategies such as email marketing, Twitter, and Linkedin messages. Although a few people succeed with it, it is unlikely that a journalist – that receives hundreds of messages weekly – would even have the opportunity to read these messages.
PR agencies can help businesses offering organic placements in Entrepreneur and other top outlets, charging high fees for unknown results. That is because, in GoodNoon, we have developed a business model that allows all types of companies – including small and medium-sized ones – to get organic placements in Entrepreneur at reasonable costs. We use a pay-per-results formula, where businesses pay only if we get them featured in Entrepreneur.