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Land Rover and Lego Partner to Celebrate 75th Anniversary with New Defender 90 Set

Yasmim Mendonça by Yasmim Mendonça
March 18, 2023
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The British car manufacturer Land Rover is uniquely celebrating its 75th anniversary. The company has collaborated with Lego to release a new set, the 2,336-piece Lego Icons Classic Land Rover Defender 90 kit. This kit is designed for car enthusiasts who love cars and Legos.

The Lego set can be built as a road-going version or customized for expeditions. It has a roof rack, raised air intake, front bumper with working winch, side rails, toolbox, and traction plates for crossing mud and sand. The finished model has working steering and suspension, with doors and an open hood. The interior also has details recognizable to those familiar with the Defender.

The Lego Icons Classic Land Rover Defender 90 set will go on sale on July 1, 2023, with a price tag of $239.99. This is not the first time Land Rover has collaborated with Lego. In 2019, the two companies released a Lego Technic Land Rover Defender, the fastest-selling model in the Lego Technic range.

The collaboration between Land Rover and Lego is a great way to celebrate Land Rover’s anniversary. Land Rover has been manufacturing off-road vehicles since 1948, and the Defender has been one of their most popular models. The Defender is an icon in the automotive industry and has been used for various purposes, from military to civilian transport.

The release of this Lego set allows fans to recreate the iconic vehicle in a fun and interactive way. It is also a great way to introduce younger generations to the Land Rover brand and its history. The Lego Icons Classic Land Rover Defender 90 kit is a great way to celebrate Land Rover’s anniversary and its iconic Defender.

Land Rover’s partnership with Lego is not new, as they have previously released a Lego Technic version of the Land Rover Defender in 2019, which was a hit with fans of both brands. The release of this new Lego set is a way to celebrate the automaker’s 75th anniversary, continue its partnership with Lego, and provide fans with a unique building experience.

This new Lego set is not just a fun toy for enthusiasts to build but also a way for Land Rover to showcase the design and capabilities of their classic Defender 90. The model features many of the critical design elements of the original car, such as its signature front grille, round headlights, and boxy body shape.

The set’s customizable features include the roof rack, raised air intake, and front bumper with a working winch, allowing enthusiasts to create unique off-road adventure vehicles. The set’s detailed interior, with a functional steering wheel and seats, reflects the Defender’s rugged yet comfortable design.

Land Rover hopes this Lego set will bring joy to fans of the brand and inspire a new generation of off-road enthusiasts. The automaker has long been associated with adventure and exploration, and this Lego set perfectly represents that spirit.

The Lego Icons Classic Land Rover Defender 90 set is expected to be popular among both Land Rover and Lego fans when it goes on sale in July 2023. With attention to detail and customizable features, it will surely provide a fun and challenging building experience for all ages.

Tags: Lego
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