Written by Luis Johnson

The benefits of omnichannel strategies in your marketing plan

Omnichannel strategies in your marketing plan

The benefits of omnichannel strategies in your marketing plan

If you want to improve the engagement of consumers with your brand or business in 2019, then consider implementing omnichannel marketing as soon as possible.

Omnichannel marketing implies precise communication in each one of the different tools by which users make contact with the company, to materialize the conversion process (purchase of product or service.) According to an analysis provided by V12 Data, businesses that adopt these types of strategies manage to improve their ROI by more than 90%.

This reality is not unexpected if we consider the current purchase behavior of society in different channels and devices; be the modus operandi the search on the internet and its subsequent face-to-face acquisition or vice versa. It is for this reason that today at GoodNoon Blog we will be sharing with you some tips to improve the value of your brand.

Quality content

Within the efforts of omnichannel marketing, you can start evaluating the existing content, this to identify and collect assets that align with the needs and interests of your target audience in different phases of the purchase cycle. Remember that the best advertisements are those that attract, inform and generate engagement with the audience while promoting the brand.

To properly develop this, you and your team should also consider adjusting the formats and the presentation of the brand’s content so that it fits the contact of each channel in which the brand is present. The material must not only be relevant to the channel in which they appear, but they must also provide a consistent experience through all the others. The above helps to improve the experience for users through the different channels and devices making them more likely to get where you expect them to arrive.

Focus on the customers

As part of this tip for your omnichannel marketing efforts, consider that in the age of engagement, it is essential for the overall experience to be centered on the consumer. To generate this accurately, find which are the preferred channels of your consumers. Understanding their online presence is the way to go, and this understanding should also include the places where they carry searches, what are the pre-purchase questions they ask and the type of personalized interactions they expect.

Also, if you want to acquire a customer-centric approach, remember to integrate customer support channels with data logging systems. Keeping track of customer inquiries and concerns makes it easier for care teams to achieve faster success in solving these issues.

Create a 360 ° quality experience

Generating chaos among consumers is actually very simple, so it’s necessary to be cautious.  For example, imagine that you send a branded email to a new subscriber that redirects to the Facebook page of your company, in which you find that the logo of the firm is different from the one that comes in the mail.

They most likely would think it is some error, in the worst, considers that it is an illegal business that shouldn’t be trusted. An example like the previous one highlights the importance of being consistent, not only with the visual part but also with the messages, the language and the experience in general, these elements must be kept aligned in all the channels. Doing so prevents the communications of a brand or business from coming into conflict and the messages competing against others belonging to the same brand.

Consistency in omnichannel marketing generates trust, so we must seek to offer a unique experience through all the meeting points. At GoodNoon we let you know the one fundamental principle: If consumers can not count on you to guide them through a simple shopping process, much less can you trust that your product or service can meet their needs.

If you have problems maintaining consistency through brand materials, consider going directly to experts.

Add extra systems

Finally, to combine and track the success of your multiple omnichannel marketing campaigns, it’s necessary that the company can measure and act under the indicated metrics – this will only be possible when the marketing tools are integrated.  Also, with this integration, it’s possible to “clean up” the data obtained and better evaluate the efforts.

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