Written by Luis Johnson

4 Step Approach to Media Coverage

Approach to Media Coverage

Many of you might be interested to improve the public profile of your brand; however, many others might be eager to spread awareness about the new product on a business platform; in all such cases, media coverage works like the most essential tool for every company. But it is important to mention that gaining press coverage for your business is not that easy. Leading successful campaigns demand lots of hard work, proper strategy, and careful planning.

There is a wide range of PR and media coverage professionals around the world that may promise you enhanced coverage in the competitive market. However, not all of them can be truly reliable. Moreover, there is no standard strategy for media coverage that may work equally for all businesses. It is important to set up customized plans depending upon your niche area, target audience, and preferred results.

Here we have listed a generate four-step approach that you can follow to lead solid media outreach for your business. However, the experienced teams of professionals can guide you better throughout the journey.

Step 1: Start with a unique story

Start with a unique story
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In order to land authentic press coverage, first, you have to do something to grab media attention. Ranging from the big celebrities to the reputed business brands, everyone follows this strategy to build an impression in the market. The media is always interested to publish something that could grab the reader’s attention. If your business is worth it, they will definitely make headlines with your company name.

Therefore, the first most task is to pitch an attention-grabbing story about your business. Make sure it can help you stand out in the crowded and competitive market. It is not just about your startup story; rather, you must have a relevant personal story that can add to great human interest.

Step 2: Establish reasonable goals

Establish reasonable goals
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The second important task is to focus on some clear, legitimate, and reasonable business goals. The idea is to focus on some smart goals instead of some useless vanity metrics. Business owners need to set their objectives carefully so that they can help you reach an extensive range of audiences with ease. It is important to increase brand awareness and niche credibility by targeting some well-known publications.

When your business has some reasonable goals, it gets easier to track the performance and you can also adjust your strategy to achieve better results from time to time. Prefer using spreadsheets to organize all relevant details and create a tactical media list to prove your potential. The earned media publications and journalists must be selected carefully to cover potential news about your company.

Step 3: Build rapport with potential journalists

Build rapport with potential journalists
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Would you prefer to get a favor from a friend or a complete stranger? Discussing details with a friend creates less pressure; right? While pitching some newsworthy stories to the journalists, you are actually trying to receive favor from them. But if you have not established a solid rapport with them ahead of time, they are less likely to consider your emails. After all, journalists are also human beings and they expect prior engagement before working on a project.

Before starting pitching your stories to some media houses or leading journalist outreach, prefer to establish a personal connection with these experts. Start connecting with them almost two months before sending your actual pitch. Studies reveal that successful media outreach is all about relationships. And to achieve the best results, you should start with solid initial connections. You can start establishing connections through Twitter, LinkedIn, Email, or meet them locally.

Step 4: Share a perfect pitch

Build rapport with potential journalists
Source: Getty Images

Start-ups usually get excited about every small achievement. Although they appear thrilling in their own ways; but in order to achieve the best media coverage, you have to think from a journalist’s perspective. Prepare some newsworthy stories with a wider angle that could capture audience attention in the competitive market. The idea is to establish brand credibility and authenticity and it is possible only if you create some eye-catching headlines.

If your company has received recognition in a respectful media outlet, it can target the most relevant and ideal customers for your business. When a media coverage strategy is executed carefully, it can bring a greater impact on your brand reputation. Potential customers that see your business coverage online are likely to trust your expertise and advise among other competitors in the market.

In order to receive the best returns, you can hire professionals from a trusted Media Coverage Agency in the area. They can bring you the most reliable results within very little time.