How to Promote Your Business Using Influencers
Guest Post provided by Rameez Ramzan
Promoting your business is quite fun, thrilling, but at the same time, it is the most challenging business function. Most probably, you already have tried tons of annoying ways to promote your business, but it’s time to try out something fresh like influencer marketing.
The term influencer marketing is the fastest-growing trend today, and 47% of the marketers are now investing budget into influencer marketing.
So, if you want to promote your business using influencer marketing, then let’s set your sights on what influencer marketing is all about and how you can use it.
What is Influencer Marketing?
Influencer marketing is mostly related to word of mouth marketing and doesn’t require a massive marketing campaign.
Influencer marketing is a process that involves social media users who are well-recognized and established credibility in any particular segment.
Since these social media users are profoundly influencing and have much more reputation; therefore, they are known as influencers. The social media influencers add value into your brand and promote it through creating different types of content e.g., reviews, testimonials, video, blog, etc.
Types of Social Media Influencers
An Influencer can be anyone who has a huge social media following. Social media influencers are categorized into different types based on the audience’s size:
Micro-influencers comprise smaller audience’s size, usually 100k followers. Micro-influencers are cheap compared to other influencer categories.
One problem with Micro-influencers is they don’t have huge followers so you cannot promote your brand to the larger audiences, and at the same time, you have to collaborate with several other micro-influencers to reach to the maximum people.
- Medium-sized influencers
Medium-sized influencers have 100k to 1 million social followers, and they are expensive to collaborate with; however, the good thing is you can reach to the maximum people at a time. It’s hard to find such influencers, but they are a go-to option since it helps to promote your brand to the broader audiences.
Macro-influencers are the most potent influencers; they have massive followers of around 1 million. They are quite expensive to work with, but they get high exposure to your brand since more and more people come to know your brand through macro-influencers.
How Do Influencers Improve Your ROI?
Influencers are an excellent way not only for promoting your business, but they also play a crucial role in improving your ROI.
Influencers increase your brand awareness by promoting it to the thousands or even millions of potential customers from your target market. It strengths your message and triggers viewers to buy your product. Moreover, since influencers are highly recognized among social media users, therefore, they add credibility to your brand.
How to use the Influencer Marketing Industry
Find an Influencer
Since you know that influencers can be anyone a blogger, journalist, consultants, or industry analyst. You can find any online tool to locate influencers that are associated with your industry.
Mention in Your Blog
You can quote your favorite influencer on social media or mention influencer’s name in your blog. It will encourage your influencers to share your content with their followers, and most likely, many of the followers also start following you.
Directly Reach Influencer
Encourage your influencer’s content and ask them if they can write a blog for you so that you can get user attention and in return, you can offer them some commission. In case, influencer refuse, then you may build a relationship with some other options like rewards.
You can reward influencers with free products, discounts, commission or even you can share their content on your website.
What Products you can Promote With Influencers
Depending upon your product or industry segment, you can select your influencer type that includes micro-influencer, medium-sized influencer, and macro-influencer. Before starting your campaign with the social media influencers, make sure that he must be fitted for the product you are about to promote.
There are endless product categories that you can promote with social media influencers.
Here is a quick brief of products that you can market with this technique. Take a look to find if your product falls into the list or not.
- Makeup Products
Makeup products are best to be promoted through social media influencers. Any makeup expert who has a large number of followers can market your brand exceptionally. They can give good product reviews about your brand plus, some creative suggestions from such experts will surely add value to your brand. If your product is worthy enough then seriously it will unbelievably boost your sales level. You can add any makeup item into this category, including lip care items, skincare items, and many more.
- Any Minimum Viable Product
Probably it is one of the fresh ideas that businesses can execute to market their MVP. MVP is the initial version of a product that a company wants to launch into the market. The MVP entails a basic set of features that a company test and gather users’ feedback to make relevant changes in the final product.
Many companies assign a big budget to promote their first version of MVP. Assigning a social media influencer for the MVP promotion will be a good idea to get started.
With social influencers, your MVP will get a huge exposure among the most relevant audience since, influencing marketing is highly focused and relevant it promotes your MVP to the people who are related to your product category.
- Sports Equipment
Also, sports equipment can be perfectly promoted with influencer marketing. For example, if you are starting a sports brand, then you can promote your brand by searching the best sports-related influencers who can recommend your brand to their followers.
Also, sports influencers will put forward all your brand’s characteristics, which creates your brand awareness and help people to understand why your brand is unique and why they should buy your product.
Today, more and more products can be promoted through influencer marketing. Make sure to search well before associating with any social media influencer. Find the ones who belong to your niche and in return, don’t to forget to reward them with something to build a better relationship.
About the Author:
Rameez Ramzan is an Assistant Manager – Digital Marketing at Cubix, a Washington based renowned software and product development company. He specializes in paid marketing, SEO and SMM and site audits to help sites perform better.