Effective Ways To Build Your Brand’s Online Reputation
Just a decade ago, topics like public relations and reputation management were something that only big corporations and celebrities had to consider. It seemed that smaller businesses cared very little about the perceptions of their brands; their brand perceptions appeared to be a one-way thing, with consumers were unlikely to provide any input. But as years go by, over 71% of customers start their search on Google, which means no firm can afford to be included under “questionable and disreputable” in the SERPs. In simple terms, ORM (Online Reputation Management) is how a business controls its online reputation.
The importance of ORM
To survive in the modern market, businesses need to monitor their online reputation, and that’s why it is vital to understand ORM. When a company builds an online reputation, it also increases its customer base by appealing to a broader audience. And in today’s online age, every new business needs to appeal to a wide audience in order to grow. An excellent way to achieve this is to create an engaging website that attracts readers. If you build a website that’s easy to read, provides trustworthy content, and entertains customers, you will likely win their attention. This is also why customers often use search engines to research businesses – they want to find the information they need before deciding to shop.
Why does ORM matter?
A customer’s perception of a brand will influence the customer’s behavior toward that brand in many ways. Customer behavior is very much tied to a company’s reputation and the quality of the product it offers. Customer behavior also influences the brand’s association with those customers who rate the product or service well or poorly. What are the best ways to build your brand’s online reputation? When you start a business, one of the first things you need to consider is your core competencies. You need to know what your business is good at, and you need to identify the specific skills you have that you will use to run the business.
How to engage with your audience
It used to be that companies made their social media efforts purely online. Although offline communication plays a huge role in determining customer satisfaction and brand awareness, it has become clear that successful companies in social media engagement have high average revenues. For example, Nordstrom went from ranking in the 60th percentile for social engagement to the 98th percentile by only 40% of their efforts in Facebook. This resulted in a dramatic increase in sales; from $284 per sq ft in 2014 to over $1,000 per sq ft in 2017. While this might seem hard to believe, you can use social media to engage with your audience offline and get them involved in your business. Here are three strategies that can help you build your brand’s online reputation.
How to respond to negative reviews
A positive review can bring a business many new customers. A negative review can cause their search results to go down. So, it is crucial to provide quality customer service for all reviews. Ideally, every company wants to ensure that their reviews are “amazing” or “great.” But for some, there is no simple answer. An “awesome” review may turn a profit but can put customers off. If a consumer is dissatisfied, they need to keep in mind that there is a human being on the other side.
In business, ORM is how a company can control its online reputation. This includes its website and reputation on social media channels. However, to achieve the best performance, ORM should become a part of your business’s growth and improvement phase. Otherwise, the challenges mentioned above will affect your business and brand negatively. As mentioned above, a couple of approaches can be taken towards ORM. Firstly, you can choose to use a reputation management tool. These range from low-cost to extremely high-cost ones. The tools usually use various analytics and algorithms to understand your website, client, and online reputation.