A press release is a piece of written content distributed to the media to gain coverage. These releases are usually written by businesses and organizations to announce something newsworthy about their company. Since they’re intended for the media, press releases tend to contain factual and objective information rather than promotional. Press releases can be a helpful tool for businesses looking to grow their visibility, gain new customers, and drive website traffic. A well-written press release can get your business mentioned in local newspapers, online news sites, and websites like Business Journal or Inc Investor Newco. Let’s look at how you can use press releases to grow your business.
What’s the point of a press release?
Press releases were first used to communicate with the media during events like the sinking of the Titanic, the start of the First World War, and the Great Depression. Over the years, they’ve evolved into a tool that companies can use to announce new products, new hires, company milestones, or other newsworthy information. When businesses announce new products or services, they can also use a press release to build excitement around the launch and get more people talking about it. You’re essentially pitching your content to journalists when you write a press release. If the information is interesting, you increase your chances of getting published. That’s where a press release comes in handy. Instead of spending time trying to come up with a different way to pitch your content to the media, you can write one single piece of content and send it to the appropriate contacts. Then, once your press release is published, you can link back to your website to drive more traffic there.
Why are press releases so useful?
Press releases are often a journalist’s first source of information about a new product or service. If the information in your release is factual and interesting, it stands a chance of being published in the media. If your release is published, you’ll likely get links to your website and increased visibility in search engine results. The more journalists publish your release, the more readers you’ll reach — and the more links you’ll get back to your website. It’s a great way to get your business name out there and attract new customers.
What should be included in a press release?
A press release usually includes the following information: – The headline. This is the most important thing to get right. The headline should be newsworthy, contain keywords relevant to your business, and be between 35 and 50 characters. – The date and location of the event that the press release covers. – The byline. This should include the writer’s name, their title, and the name of the organization they’re representing. – The lead. The first paragraph of your press release should contain the most important information. It should be written in a way that will grab readers’ attention and make them want to keep reading. – The nut graph. This is a one or two-sentence summary of the facts in the first paragraph. – The source of information. This is usually at the end of the press release, after the nut graph. It’s where you mention what website or surveys the data in the lead and nut graph came from. – The media contact. This is usually at the end of the press release as well. It’s where you list the contact info for the journalist(s) you’d like to see your release.
Finding the right media contacts
If you’ve never written a press release before, you may not know where to start when it comes to contacting the press. Here are a few ways to find journalists who might be interested in publishing your press release: – Check out media databases and newsletters. There are several online databases with information on journalists and publications. You can use these to find the email address, social media handle, and mailing address of journalists relevant to your field. – Use social media to get in touch with journalists. Certain social media platforms are especially good for finding journalists to pitch your content. For example, Twitter and LinkedIn are great for finding journalists across various fields. – Use an online press release service. There are plenty of online press release services that let you choose a template and fill in the details for your press release. You may pay a small fee for this, but it’s an easy way to ensure your press release gets everything it needs.
When should you use a press release to grow your business?
Businesses often use press releases to announce new products or services, but they’re also a great way to celebrate important milestones or other newsworthy happenings. When you have something to celebrate, it’s a good idea to write a press release and share it with the media. You can also use press releases to announce new hires in your company or big-name partnerships. If necessary, you can also use press releases to respond to negative news. For example, if your company or someone associated with your company is in the news for bad reasons, you can use a press release to put out a statement. In short, there’s no one reason to write a press release. It’s helpful to keep in mind that a press release is meant to grab the attention of journalists. That means it needs to be interesting and well-written.
Press releases are useful for growing your business, but they don’t work if they aren’t written correctly. The key is to make your release interesting enough for journalists to pick up and link to your website. You need to include relevant keywords, facts, and statistics in your press release. When writing your release, keep in mind that journalists are looking for objective facts, so you shouldn’t include any promotional language. Once you’ve written your release, submit it to the relevant publications. You can expect to wait a few weeks or months before the publications publish your release, but once they do, you’ll see increased website traffic.