Written by Luis Johnson A simple step-by-step guide for writers pitch A media sales email tries to persuade a journalist interested in your story or news to cover it. This essay will offer examples of what a solid media sales pitch looks like and five recommendations for how it works. The best sales pitches are …
Written by Luis Johnson How to Do Local Public Relations: Steps To Get Started Public relations is a centuries-old marketing tactic that excites a product or service through the media. Most PR coverage is free, making it an affordable, budget promotional option for small businesses. If you have news about your brand, send press releases …
How to Do Local Public Relations: Steps To Get Started Read More »
Written by Luis Johnson Your social media campaign and database marketing strategy should be interdependent for business success Almost 72% of the companies and brands in the USA use social media as a part of their marketing strategy. Nonetheless, only a small fraction of these companies truly know what it means to utilize social media …
Written by Luis Johnson The Mountain Gorilla Digital Marketing Principle Over the course of my many years of experience in digital marketing and PR, I came up with the formulation of a firm belief, the base of what I – Roberto Liccardo – have called the “Mountain gorilla principle.” The assumption is that given a …
The Mountain Gorilla Digital Marketing Principle Read More »
Written by Luis Johnson Effective online-marketing strategies for April 2019 Online marketing strategies and SEO continue to show year after year its high effectiveness within the industry. However, the rules that dictate its performance are changing and evolving at a vertigo speed. That’s why it’s so important to stay informed about the latest news, and …
Effective online-marketing strategies for April 2019 Read More »
Written by Luis Johnson 7 Smart Social Media Marketing Tips for Targeting Millennials in 2019 69.9 million US millennials accessed social media networks in 2012. As of 2018, this figure was estimated to have reached 76.8 million, according to reports by Statista. Globally, hundreds of millions of adults including millennials spend considerable time on social media, …
7 Smart Social Media Marketing Tips for Targeting Millennials in 2019 Read More »
Written by Luis Johnson The Purpose Of Having A Facebook Page In 2019 Currently, digital strategists know that experience can help improve the relationship of a brand or company with consumers; and this situation also works on social networks like Facebook. Aware that new generations, such as Millennials and Generation Z, have another type of …
Written by Luis Johnson Secrets to venture into social media marketing with Facebook like a pro Secrets to venture into social media marketing with Facebook like a pro For a couple of years now, marketers have been plagued by the same question: “Is it possible to say that Facebook will cease to be an important …
Secrets to venture into social media marketing with Facebook like a pro Read More »
Written by Luis Johnson Brand positioning in the digital marketing strategy Brand positioning in the digital marketing strategy Is the brand positioning relevant in the digital age? In today’s world, a lot of information is exchanged between companies and their audiences every day. Every point of contact that someone has with a brand is an …
Brand positioning in the digital marketing strategy Read More »
Written by Luis Johnson The ten most successful marketing campaigns in history Throughout the history of marketing, which appears in 1450 in the hand of the printing press, several remarkable moments have occurred. From the use of telemarketing, which becomes a common tactic of brands to get in touch with the consumer, until the implementation …
The ten most successful marketing campaigns in history Read More »
