Written by Luis Johnson Your social media campaign and database marketing strategy should be interdependent for business success Almost 72% of the companies and brands in the USA use social media as a part of their marketing strategy. Nonetheless, only a small fraction of these companies truly know what it means to utilize social media …
Written by Luis Johnson The Mountain Gorilla Digital Marketing Principle Over the course of my many years of experience in digital marketing and PR, I came up with the formulation of a firm belief, the base of what I – Roberto Liccardo – have called the “Mountain gorilla principle.” The assumption is that given a …
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Written by Luis Johnson Effective online-marketing strategies for April 2019 Online marketing strategies and SEO continue to show year after year its high effectiveness within the industry. However, the rules that dictate its performance are changing and evolving at a vertigo speed. That’s why it’s so important to stay informed about the latest news, and …
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Written by Luis Johnson 7 Smart Social Media Marketing Tips for Targeting Millennials in 2019 69.9 million US millennials accessed social media networks in 2012. As of 2018, this figure was estimated to have reached 76.8 million, according to reports by Statista. Globally, hundreds of millions of adults including millennials spend considerable time on social media, …
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Written by Luis Johnson The Purpose Of Having A Facebook Page In 2019 Currently, digital strategists know that experience can help improve the relationship of a brand or company with consumers; and this situation also works on social networks like Facebook. Aware that new generations, such as Millennials and Generation Z, have another type of …
Written by Luis Johnson Secrets to venture into social media marketing with Facebook like a pro Secrets to venture into social media marketing with Facebook like a pro For a couple of years now, marketers have been plagued by the same question: “Is it possible to say that Facebook will cease to be an important …
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Written by Luis Johnson Brand positioning in the digital marketing strategy Brand positioning in the digital marketing strategy Is the brand positioning relevant in the digital age? In today’s world, a lot of information is exchanged between companies and their audiences every day. Every point of contact that someone has with a brand is an …
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Written by Luis Johnson The ten most successful marketing campaigns in history Throughout the history of marketing, which appears in 1450 in the hand of the printing press, several remarkable moments have occurred. From the use of telemarketing, which becomes a common tactic of brands to get in touch with the consumer, until the implementation …
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Written by Luis Johnson 10 Reasons Why the Denial of Branding Is Impossible? Author Bio:- Harry James is a freelance blogger and a professional content writer. He love’s to write on any niche, currently working as a content analyst at Timac Inc. Whether you are selling coffee, industrial parts or clothing branding is a must-have ingredient for …
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Written by Luis Johnson Marketing Mix 101: Traditional Marketing vs. Growth Hacking When it comes to differentiating traditional marketing from growth hacking, the matter is quickly solved by stating that traditional marketing is the marketing of established companies and growth hacking is the marketing of startups and small companies. Eric Ries, in describing the lean …
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