In an exciting collaboration, Audible, the audio streaming platform owned by Amazon, has joined forces with VICE India to produce a new Hindi podcast series titled “The Dark Side”. The four-part series promises to take listeners on an investigative journey into some of the most intriguing and controversial topics in modern-day India, including love, cricket, Bollywood, and money.
Audible has been a dominant player in the audio entertainment industry for many years, providing a vast array of audiobooks, podcasts, and other audio content. The platform has an extensive collection of Indian language audiobooks and has been working towards expanding its portfolio of Indian-language content. This latest partnership with VICE India marks a significant step in this direction, as Audible continues to build its presence in the Indian market.
The series, hosted by journalist and author Raghu Karnad, takes a deep dive into the seedy underbelly of Indian society, uncovering the murky truths behind some of the country’s most popular pastimes. Each episode tackles a different topic, with Karnad using a mix of interviews, archival footage, and investigative reporting to shed light on the often-hidden aspects of Indian culture.
The first episode of “The Dark Side” delves into the world of cricket and the impact of match-fixing on the sport. Karnad speaks with former Indian cricket captain Bishan Singh Bedi and journalist Rajdeep Sardesai to explore how corruption has infiltrated the game and the consequences it has had on both players and fans.
In the second episode, Karnad takes on the glamorous world of Bollywood, investigating the dark side of the industry and the challenges faced by aspiring actors and actresses. He speaks with actors, directors, and casting agents to uncover the harsh realities behind the glitz and glamour of the silver screen.
The third episode examines the complex and often murky world of love in India, exploring the pressures and expectations placed on young people as they navigate relationships in a society that places great importance on marriage and family.
The final episode of the series takes a closer look at the role of money in Indian society and the impact of corruption on the country’s economy. Karnad speaks with economists, politicians, and ordinary citizens to understand the roots of corruption and the steps that can be taken to combat it.
Overall, “The Dark Side” promises to be a fascinating and thought-provoking series, shining a light on some of the most pressing issues facing modern-day India. The series is a welcome addition to Audible’s growing collection of Indian-language content and is sure to appeal to a wide range of listeners.
One of the things that sets “The Dark Side” apart from other podcasts is its investigative documentary style. Karnad’s approach is thorough and rigorous, with each episode presenting a wealth of information and insights. The use of archival footage and interviews with experts and insiders adds depth and nuance to the series, making it an engaging and informative listen.
The collaboration between Audible and VICE India is an exciting development for both companies. VICE India has established itself as a leading voice in Indian media, with a focus on edgy and provocative content. The partnership with Audible allows VICE to reach a new audience and explore a different format, while Audible benefits from VICE’s expertise in producing high-quality content.
The launch of “The Dark Side” comes at a time when podcasts are enjoying a surge in popularity in India. As more and more people turn to audio content for entertainment and information, there is a growing demand for high-quality Indian-language podcasts. “The Dark Side” is a welcome addition to this emerging market, and its success could pave the way for more collaborations between Audible and other Indian media companies.
In conclusion, “The Dark Side” is an exciting new podcast series that promises to deliver a fresh perspective on some of the most pressing issues facing India today. Its investigative approach, engaging host, and provocative subject matter make it a must-listen for anyone interested in Indian culture and society. As Audible continues to expand its presence in India, we can expect to see more innovative collaborations like this one, bringing new voices and perspectives to the world of audio entertainment.
