The specialists in charge of the organization’s public relations, whether internal or external, will advise various departments or divisions of HR. The activities they carry out may affect the organization’s image before its different public at any given moment. The department or division responsible for the administration of human resources will receive more advice because it maintains significant relationships with the internal public.
To understand more easily the advice that the function of public relations should give to the administration of HR. As well as the way to better define the fields of action of each one. We must clarify that the list of functions of human resource management does not intend to be exhaustive since we only mention those in which the need for public relations advice is more evident.
Public relations are a conscious effort to stimulate or influence people, mainly through communication, to make an organization judge favorably. They are a continuous and organized directive function through organizations and public and private institutions.
To conquer and maintain the understanding, sympathy, and support of the public with which they are linked through public opinion evaluation. To evaluate as much as possible with the individual orientations and procedures and obtain broad and widespread information. On the other hand, it gains productive cooperation and a more effective realization of the common interests of the company.
Human Resources: They are designed to create and maintain individual cordial relations and close links based on specific rules accepted by all, fundamentally, in the recognition and respect of the human workers. Public relations, on the other hand, seeks to insert the organization within the community, making itself understood by its objectives and procedures’ internal and external audiences to create profitable links for both parties in concordance with their respective interests.
The Databases in Human Resources as an internal communication strategy
Databases are a system of storing and accumulating data correctly classified and available for processing and obtaining information.
The efficiency is more significant with the help of the database by reducing the memory for files and because the logically related data allows the update and the integrated and simultaneous processing.
Commonly, databases are related to each other by software that executes the functions of creating and updating files and retrieving and generating reports.
In human resources, databases can obtain and store data of different strata or levels of complexity, examples of which are:
· Personal data of each employee, which forms the personnel record.
· Data of the occupants of each position, which make up a history of charges.
· Employee data for each section, department, or division constitutes a section record.
· Data on salaries and salary incentives, which is a remuneration record.
· Data on benefits and social services comprise a record of benefits.
· Candidate data (registration of candidates), courses and training activities (training record), etc.
This system obtains data and information from employees, the business environment, the external environment, and the macro-environment, experiencing the collection, processing, and use of work.
Some are collected to evaluate the workforce; others are tabulated and presented as a survey, analysis, and follow-up for characterization purposes. Others are stored to be retrieved later, processed, and used in the description.
All these bases make up the management information system of human resources that serves as internal communication strategies within public relations.
Economic needs and social needs of companies
Companies to be able to exist and develop a need to cover certain aspects that they must take from the community, such as labor, capital, legal and financial organization, etc. Evidently, without such elements, they could not arise and grow.
But in parallel, they must also cover specific needs; why to plan to coordinate the line of conduct and the activities of an individual, a firm, an industry, or an organization in the general interest. Such responsibility does not only lie with the business leaders but also with each one of its components and in every one of its human resources.
The companies must not only live in a particular society but also coexist with her being interested in their interests and aspirations, participating actively in their development efforts, and the concretion increasingly higher level and quality of life.
Benefits that public relations bring to human resources
Public relations can give numerous and significant contributions to public and private organizations, whether commercial or not. These are some of the aspects in which public relations can act decisively for the success and growth of an organization.
A decrease in costs: The higher efficiency and effectiveness in production or the provision of services is directly related to the degree of training and satisfaction of the company’s human resources. The staff feels integrated into the institution through a valid public relations policy. It is fully integrated with its objectives, creating a sense of belonging that increases productivity, quality, and production in service provision.
Stimulate creativity: Managers considering the officials as the most efficient “factory” or “computer” that can be stimulated for the benefit of the company are putting at the service of achieving the organization’s objectives a genuinely infinite and rich potential. The public relations professional’s job is to create the right internal system to awaken creativity, recognize it, and reward it. No manager can better know what is happening in a sector or department than who is doing the work.
Raise the sales index: The concept that an institution enjoys social consensus – what is known as an image- is of the utmost importance to ensure its survival and then its subsequent development. A good image is considered widely superior to any advertising or promotional campaign. The relationship is direct: to a better image, more excellent sales.