How to Get Featured in Business Insider
Build media relations for your company with Business Insider
These days, everybody is talking about media relationships and influencers. And it’s for a good reason that every business owner wants to build relationships with the media in order to reach as many influencers as possible. Indeed what they want is to have influencers talk about that specific product or service to other people. An influencer is someone who influences other people, in many cases online; he/she is normally somebody with a blog or with a large social media following. It’s really anybody who has the power, the authority and the social status to get other people to listen to what they have to say. The best way to get an influencer on your side is through media coverage. Media gives added credibility to your story and brand, making easier for other people (including influencers) to believe, too.
Editor Name | Position | Email Contact |
Biz Carson | bcarson@businessinsider.com | |
Ryan Bushey | rbushey@businessinsider.com | |
Lisa Eadicicco | leadicicco@businessinsider.com | |
MARCELO BALLVE | MBALLVE@Businessinsider.com | |
Julie Bort | Editor, Enterprise Computing | jbort@businessinsider.com |
EMILY ADLER | Managing Editor | eadler@businessinsider.com |
James Cook | UK Tech Reporter | jcook@businessinsider.com |
Jillian D’Onfro | Tech Reporter | jdonfro@businessinsider.com |
Drake Baer | Ideas Editor | dbaer@businessinsider.com |
Emily Cohn | ecohn@techinsider.io | |
Jim Edwards | jedwards@businessinsider.com | |
Michael Kelley | Senior News Editor | mkelley@businessinsider.com |
Pascal-Emmanuel Gobry | Senior Research Analyst | peg@peg.im |
JOHN HEGGESTUEN | johnh@businessinsider.com | |
Cale Guthrie Weissman | Mobile + IOT reporter | cweissman@businessinsider.com |
Richard Feloni | Reporter, Business Strategy | rfeloni@businessinsider.com |
Mark Hoelzel | Analyst | mhoelzel@businessinsider.com |
editors | contributors@businessinsider.com | |
Antonia Farzan | afarzan@businessinsider.com | |
Lucy England | lengland@businessinsider.com | |
Leanna Garfield | Intern, food, identity, and sustainability | lgarfield@businessinsider.com |
Molly Mulshine | Senior Editor, digital culture | mmulshine@businessinsider.com |
Karyne Levy | West Coast Editor | klevy@businessinsider.com |
Alexei Oreskovic | Tech Editor | aoreskovic@businessinsider.com |
Eugene Kim | ekim@businessinsider.com | |
Hayley Peterson | Retail Reporter | hpeterson@businessinsider.com |
Steve Kovach | Senior Tech Editor | skovach@businessinsider.com |
Caroline Moss | Tech Reporter | cmoss@businessinsider.com |
Rob Price | Reporter | rprice@businessinsider.com |
Rob Price | UK Technology Reporter | rprice@businessinsider.com |
Jonathan Marino | Senior Finance Writer | jmarino@businessinsider.com |
Lara O’Reilly | Global Advertising Editor | loreilly@businessinsider.com |
Kevin Loria | kloria@techinsider.io | |
Nathan McAlone | Tech Reporter | nmcalone@businessinsider.com |
Jennifer Polland | Senior Editor, Travel, Lists and Rankings | jpolland@businessinsider.com |
Lydia Ramsey | Reporter, pharmaceutical and biotech industries | lramsey@businessinsider.com |
Portia Crowe | Staff Writer | pcrowe@businessinsider.com |
Rob Wile | rwile@businessinsider.com | |
tips@businessinsider.com | tips@businessinsider.com | |
Tech Editors | sai@businessinsider.com | |
Madeline Stone | mstone@businessinsider.com | |
Alyson Shontell | Deputy Editor, technology, science, and entertainment sections | ashontell@businessinsider.com |
Dave Smith | Senior Tech Editor | dsmith@businessinsider.com |
Jay Yarow | SAI Senior Editor | jyarow@businessinsider.com |
Jacquelyn Smith | Editor | jsmith@businessinsider.com |
Steven Tweedie | stweedie@businessinsider.com | |
Dina Spector | London/UK Editor | dspector@businessinsider.com |
Matt Weinberger | Reporter, Technology | mweinberger@businessinsider.com |
Kate Taylor | Staff Writer | ktaylor@businessinsider.com |
Cooper Smith | Senior Analyst | csmith@businessinsider.com |
Stephanie Yang | Reporter | syang@businessinsider.com |
Matt Rosoff | Editor, Tech Vertical | mrosoff@businessinsider.com |
Cadie Thompson | Emerging Tech Editor, TechInsider | CThompson@techinsider.io |
Brandon Workman | Contributor | brandon@sabrecapitalgroup.com |
Myles Udland | Contributor | brandon@sabrecapitalgroup.com |
Megan Willett | Reporter | mwillett@techinsider.io |
Max Slater-Robins | editorial intern | mslaterrobins@businessinsider.com |
Sarah Schmalbruch | Travel Reporter | sschmalbruch@businessinsider.com |
Looking for a First-Class Brand Consultant?
Business Insider – Latest News
- Midlands Business Insider May 2021 – Insider Media
- Leon Black paid model to keep affair quiet, denies sexual harassment – Business Insider
- Elon Musk’s brain-chip company, Neuralink, released a video of a monkey playing video games with its mind – Business Insider
- YouTuber enters SpaceX Starship facility, films with SN11 rocket – Business Insider
- The CDC director has designated racism as a ‘serious public health threat’ facing Americans – Business Insider
Dating etiquette applies
When you’re reaching out to editors or really anybody that you want to build a relationship with, you cannot go for the gold the first time you contact them. Don’t try to pitch them, don’t try to sell them, don’t try to make them do stuff for you, because they will not want to be your friend. Instead, be engaging and be engaged; answering questions and asking questions provides value. Be interested in being a good listener; that’s a great first step.
Do your homework
The more you can learn about an editor, the more you can stand to make a good impression on them. How do they like to be contacted? Do they like comments on their blog? Or do they not really get to the comments section on their blog very often? Do they like to hear from you via email or via social media? Some people love to use Twitter so, if they do, contact them on Twitter. Use the platform they like the most. Also, if you subscribe to someone’s email list, you might start to understand what they like or want they want you to comment on. Do they want you to just respond to their emails? Whatever is that they’re asking for, just giving it to them is a great start.
The first thing I must stress is that you don’t just rush into PR where you’re like “hey I’ve got this product, can you write about it?” PR should be a part of your business plan; you have to do your research as in any other element of the business plan. You can successfully pitch your story to a journalist and come up with some strong news angles. However, it is really important to know what journalists are after when picking up stories that are mentioned in their articles.